Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication

Sarmistha Neogy May 9, 2016 7:49 AM

At the Businessworld Marketing Whitebook 2015 launch, Future Group's Devendra Chawla, Nivea's Rakshit Hargave, and Businessworld's Gurbir Singh discussed the topic 'A year of cautious optimism: What lies ahead for business leaders?'

exchange4media Staff Aug 1, 2015 8:42 AM

Aditya Save, Head, Digital Media and Marketing, Marico talks about innovative global case studies that intelligently integrate mobile into campaigns, turning regular brands into enabler brands

Aditi Raval Sep 16, 2014 8:52 AM

Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has retained the account, confirm industry sources

Priyanka Mehra May 27, 2014 7:55 AM

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables & FMCG sectors? Experts evaluate the prospects

Abhinav Trivedi May 27, 2014 7:10 AM

With a total market size of about Rs 2200 crore, men’s deodorant category is witnessing a change in communication strategy with new entrants in the market

Gunjan Verma May 26, 2014 7:45 AM

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

MEC is currently handling the media duties for Nivea and has been handling the media duties for the brand since 2006

Priyanka Mehra Jan 31, 2014 9:00 AM

The skin care brand has partnered with MEC to roll out a campaign for its lip balm collection, titled ‘Kiss and Make up’. The campaign is open till today

exchange4media Staff Aug 31, 2013 8:41 AM

Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play

Priyanka Nair Aug 13, 2013 8:22 AM

Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League

Saloni Surti Aug 9, 2013 8:02 AM

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence

Priyanka Mehra May 15, 2013 8:02 PM

HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies

Priyanka Nair May 8, 2013 8:12 PM

When the target is volatile, one has to reinvent, says Sunil Gadgil, Director - Marketing, Nivea India

Abhinav Trivedi Mar 7, 2013 2:08 AM

Sunil Gadgil has been appointed Director- Marketing at Nivea India. He moves from Bausch and Lomb India.

exchange4media Staff Jan 30, 2012 11:28 PM

With robust plans in place for digital communication, skin and body care brand Nivea is all set to accelerate its growth and presence in the virtual space. After wooing its female customers successfully, the brand has now decided to shift its focus to garner male attention as well.

Preeti Hoon Sep 23, 2010 7:49 AM