Nirmal Pulickal, former Associate Creative Director, Wieden+Kennedy, has joined Mudra Communications as Creative Head, North and East. He will report to Bobby Pawar, Chief Creative Officer, Mudra Group, and oversee the creative output in the two regions for all the agencies under the group, including Mudra India, DDB Mudra, Mudra Max and Ignite Mudra. Pulickal has 12 years’ experience in advertising. He had started his career in 1998 with a short stint at Clarion (now Bates141). Over the years, he has worked on brands such as Nike, Royal Enfield, Chevrolet Beat and Cruz, Incredible India, Indigo, Singapore Tourism, Citibank, Asahi Glass, United Colors of Benetton (UCB) and Cornetto Walls, among others.