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Removing the viewership-revenue mismatch in kids genre

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

Buoyed by digitisation, b'casters test ad free routes

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

Viacom18 expands Nickelodeon franchise

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

exchange4media Staff Dec 12, 2012 7:28 PM

Nick’s Keymon Ache to make its movie debut

‘Keymon Ache’ movie launch is being supported with an extensive merchandise launch, on ground activities and buzz in the digital space

exchange4media Staff Nov 8, 2012 6:42 PM

Nickelodeon launches home-grown animated show

To offer differentiated Indian content to kids, Nickelodeon to launch ‘Motu Patlu’. It will be promoted via numerous ATL & BTL activities

Synjini Nandi Oct 5, 2012 8:17 PM

Viacom 18 bets on consumer engagement

With on-ground initiatives, Nickelodeon, Vh1 and Comedy Central take the experience beyond TV & directly engage with the audiences

Synjini Nandi Sep 25, 2012 9:02 PM

Five mantras to make kids’ media brands a digital hit

Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment

Priyanka Nair Aug 29, 2012 6:31 PM

Nickelodeon & VH1 engage TG for brand connect

The channels are undertaking extensive digital initiatives and on-ground activities such as mall events, summer camps, music concerts, etc.

Synjini Nandi Jun 29, 2012 2:01 AM

IMPACT Annv Spl: 7 things that make Gen Y tick

It’s an art to keep pace with Gen Y. But it is these young minds who become our windows to the ever-changing world, says Nickelodeon’s Nina Elavia Jaipuria.

Nina Elavia Jaipuria Dec 23, 2011 7:58 AM

Viacom18 revs up the action for kids with Sonic

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

 Flashed Yesterday: Vizeum gets busy with Sonic

The creative mandate for Sonic channel is being handled by Scarecrow Communications.

exchange4media Staff Dec 2, 2011 7:43 AM

Will Sonic work for Viacom18?

Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.

exchange4media Staff Dec 1, 2011 4:08 PM

Vizeum gets busy with Sonic

The creative mandate for Sonic channel is being handled by Scarecrow Communications.

exchange4media Staff Dec 1, 2011 4:05 PM

Aegis Media's Vizeum India appointed as Nickelodeon's AoR

Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network.

exchange4media Staff Apr 1, 2011 9:56 AM

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