Ad sales for kids cluster will cross Rs 500 crore this year: Nina Elavia Jaipuria, Viacom 18?blur=25

With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row

Madhuwanti Saha Nov 30, 2016 8:34 AM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

Nickelodeon sees revenues grow to 20% and up to 30 new advertisers?blur=25

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado Dec 18, 2014 9:53 AM

Digital takes home a larger pie of TV channels' ad spends?blur=25

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

Nickelodeon launches new Motu Patlu movie and merchandise?blur=25

The new cinematic adventure 'Motu Patlu Kungfu Kings' will see Motu turning into a kungfu maestro

exchange4media Staff Oct 22, 2014 11:38 AM

Nick, Sonic and Nick Jr. bring new line-up of programmes for summer?blur=25

The franchise's programming is replete with comedy, action, edutainment and interactive campaigns on-air, on-ground and online

exchange4media Staff May 9, 2014 2:54 PM

Removing the viewership-revenue mismatch in kids genre?blur=25

From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues

Synjini Nandi May 14, 2013 8:19 PM

Buoyed by digitisation, b'casters test ad free routes?blur=25

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

Viacom18 expands Nickelodeon franchise?blur=25

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

exchange4media Staff Dec 12, 2012 7:28 PM

Nick’s Keymon Ache to make its movie debut?blur=25

‘Keymon Ache’ movie launch is being supported with an extensive merchandise launch, on ground activities and buzz in the digital space

exchange4media Staff Nov 8, 2012 6:42 PM

Nickelodeon launches home-grown animated show?blur=25

To offer differentiated Indian content to kids, Nickelodeon to launch ‘Motu Patlu’. It will be promoted via numerous ATL & BTL activities

Synjini Nandi Oct 5, 2012 8:17 PM

Viacom 18 bets on consumer engagement?blur=25

With on-ground initiatives, Nickelodeon, Vh1 and Comedy Central take the experience beyond TV & directly engage with the audiences

Synjini Nandi Sep 25, 2012 9:02 PM

Five mantras to make kids’ media brands a digital hit?blur=25

Social platform, giveaways, apps, educative content…there is a plethora of options that can be exploited for the kids segment

Priyanka Nair Aug 29, 2012 6:31 PM

Nickelodeon & VH1 engage TG for brand connect?blur=25

The channels are undertaking extensive digital initiatives and on-ground activities such as mall events, summer camps, music concerts, etc.

Synjini Nandi Jun 29, 2012 2:01 AM

IMPACT Annv Spl: 7 things that make Gen Y tick?blur=25

It’s an art to keep pace with Gen Y. But it is these young minds who become our windows to the ever-changing world, says Nickelodeon’s Nina Elavia Jaipuria.

Nina Elavia Jaipuria Dec 23, 2011 7:58 AM

Viacom18 revs up the action for kids with Sonic?blur=25

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

 Flashed Yesterday: Vizeum gets busy with Sonic?blur=25

The creative mandate for Sonic channel is being handled by Scarecrow Communications.

exchange4media Staff Dec 2, 2011 7:43 AM

Will Sonic work for Viacom18??blur=25

Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.

exchange4media Staff Dec 1, 2011 4:08 PM

Vizeum gets busy with Sonic?blur=25

The creative mandate for Sonic channel is being handled by Scarecrow Communications.

exchange4media Staff Dec 1, 2011 4:05 PM

Aegis Media's Vizeum India appointed as Nickelodeon's AoR?blur=25

Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network.

exchange4media Staff Apr 1, 2011 9:56 AM