nilanjan-mukherjee

ITC Engage deo's award-winning OOH campaign increases sales by 15% in Kolkata

ITC Engage deo's award-winning OOH campaign increases sales by 15% in Kolkata?blur=25

Promotion carried by Madison Outdoor Media Solutions 'engaged' couples on Valentine's Day with unique offers & experience. It was recently awarded in Ambient Media category at OAC in Goa

exchange4media Staff Jul 10, 2014 8:15 AM

From sensational to functional - the shift in the deodorant industry

From sensational to functional - the shift in the deodorant industry?blur=25

With a total market size of about Rs 2200 crore, men’s deodorant category is witnessing a change in communication strategy with new entrants in the market

Gunjan Verma May 26, 2014 7:45 AM

"If you want advtg to work, you need to understand the high points in the advert"

"If you want advtg to work, you need to understand the high points in the advert"?blur=25

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014?blur=25

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM