ITC Engage deo's award-winning OOH campaign increases sales by 15% in Kolkata?blur=25

Promotion carried by Madison Outdoor Media Solutions 'engaged' couples on Valentine's Day with unique offers & experience. It was recently awarded in Ambient Media category at OAC in Goa

exchange4media Staff Jul 10, 2014 8:15 AM

From sensational to functional - the shift in the deodorant industry?blur=25

With a total market size of about Rs 2200 crore, men’s deodorant category is witnessing a change in communication strategy with new entrants in the market

Gunjan Verma May 26, 2014 7:45 AM

"If you want advtg to work, you need to understand the high points in the advert"?blur=25

According to ITC's Nilanjan Mukherjee, the intriguing question is how to afford a 30-sec ad amidst increasing costs. Effective communication captures the key messages, which allows brands to compress the ad message

Twishy Mar 28, 2014 8:48 AM

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014?blur=25

Mukherjee's experience with iconic brands throughout his career and lately with ITC is slated to make for a fascinating story at the Pitch CMO Summit 2014 in Delhi

exchange4media Staff Mar 26, 2014 7:44 AM