UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.
UTV Broadcasting has appointed Zoom’s Keith Alphonso as Business Head for Bindass. Nikhil Gandhi, who was so far the Business Head of Bindass, would continue as Ad Sales Head for the Network and would also be Business Head for UTV’s upcoming mass specialty channel.
Along with managing his current role of VP and Network Head Sales, UTV Broadcasting, Nikhil Gandhi will now also be the Business Head of UTV Bindass. Heather Gupta, who was holding this position earlier, will now continue to be the Vice President, HR for the UTV Group.