Ford boosts marketing drive with midnight sale?blur=25

In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13

Shree Lahiri May 12, 2012 8:17 PM

Pitch Exclusive: Ford India - Grit in Wheels?blur=25

Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.

Ruchika Kumar Sep 5, 2011 9:57 AM