The campaign will be amplified on digital and social with interactive games and GIFs

exchange4media Staff Oct 23, 2019 7:57 PM


Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff Jul 2, 2019 1:56 PM

Viacom18 brings Peppa Pig to India?blur=25

Viacom18 Consumer Products is the official merchandize partner for Peppa Pig in India. Nickelodeon to soon premiere the iconic pre-school property on Nick Jr. VOOT will continue to showcase the property across its mobile apps and website

exchange4media Staff Dec 28, 2016 2:04 PM

How advertisers are leveraging kids channels this Diwali?blur=25

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Madhuwanti Saha Oct 24, 2016 8:31 AM

Nick, Sonic and Nick Jr. bring new line-up of programmes for summer?blur=25

The franchise's programming is replete with comedy, action, edutainment and interactive campaigns on-air, on-ground and online

exchange4media Staff May 9, 2014 2:54 PM

Viacom18 in strategic partnership with Peanuts Worldwide in India?blur=25

Viacom18 will represent the rights to Charles Schulz's popular Peanuts characters in India as master licensee. With this, Viacom18 forays into representing brands outside the Viacom portfolio

exchange4media Staff Sep 21, 2013 8:36 AM

Buoyed by digitisation, b'casters test ad free routes?blur=25

Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans

Synjini Nandi Dec 12, 2012 7:43 PM

Viacom18 expands Nickelodeon franchise?blur=25

The seventh channel from Viacom18 in India, Nick Jr, aims to become the destination for pre-school kids and their moms

exchange4media Staff Dec 12, 2012 7:28 PM