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"We sacrifice short-term revenues for long-term increase in listenership"?blur=25

If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew

Deepa Balasubramanian Mar 1, 2014 10:36 AM

Golden Mikes 2014: Madison, Big FM, O&M, Gujarat Tourism among winners?blur=25

A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year

Abhinna Shreshtha Feb 1, 2014 9:23 AM

Golden Mikes 2014: Madison, Big FM, O&M, Gujarat Tourism among winners?blur=25

A total of 80 metals awarded. Tourism Corporation of Gujarat is Radio Advertiser of the Year; Big FM is Station of the Year yet again: O&M is Radio Advertising Agency of the Year

Abhinna Shreshtha Jan 31, 2014 10:21 PM

Zee News eyes youth TG with new look & campaign?blur=25

The news channel is all set to launch a nationwide campaign, titled 'Khabrein Aapke Rangon Mein', to reach out to the young audience & project a more contemporary image

exchange4media Staff Nov 13, 2013 7:52 AM

Interact with Sunil Lulla @Webinar on career in television at 3PM today?blur=25

The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate

Saloni Surti Sep 17, 2013 7:49 AM

Yehi hai right choice for babies, says Nestle?blur=25

Nestle India's integrated campaign to promote breast feeding and address the issue of malnutrition among newborns has created a buzz in social circles

Twishy Aug 8, 2013 8:41 AM

Fortis Healthcare meets digital agencies?blur=25

The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree

Twishy Aug 1, 2013 8:02 AM

BoxTV in strategic pact with Sony Pictures & Disney UTV?blur=25

Post this partnership, Times Internet’s BoxTV will offer premium Hollywood titles on its video streaming service

exchange4media Staff Feb 23, 2013 8:19 PM

“OOH has taken a leap from recall to compulsive media”?blur=25

The need of the hour is to be innovative and subtle while grabbing the consumer’s attention at a lower cost, says Rings-A-Bell’s Nitin Kanungo

exchange4media Staff Feb 9, 2013 7:42 PM

Five reasons why transit media is the way to go?blur=25

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

“Embedding analytics in business is imperative”?blur=25

Leading business leaders -- Unilever’s CR Sundarrajan and ITC Foods’ GK Suresh -- elaborate on why analytics can be a game-changer

Sai Prasanna Jan 17, 2013 12:21 AM

Carat Fresh wins PR mandate for Royal Selangor?blur=25

The agency to assist luxury Malaysian brand Royal Selangor in establishing a stronghold in the Indian luxury customer base

exchange4media Staff Nov 23, 2012 6:41 PM

Guess what OOH media owners do with vacant spots??blur=25

From undertaking social initiatives to being vigilant about vandalism, few smart outdoor media owners are using vacant OOH media innovatively

Priyanka Nair Nov 14, 2012 7:56 PM

ZenithOptimedia makes senior appointments?blur=25

Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering

Deepika Bhardwaj Jul 27, 2012 9:30 PM

Guest Column: Effective brand mktg – Apps the way?blur=25

As fragmentation increases, apps & games become key in brand marketers’ content strategy, says Mauj Mobile’s Badri Sanjeevi

Badri Sanjeevi Jul 12, 2012 7:50 PM

Google+ Hangouts to be available to all its users?blur=25

Expanding its video proposition to the social network Google Plus, Google has announced Hangouts On Air for all its 100 million users

Rahul Dubey May 9, 2012 9:05 PM

Ad Club Madras appoints Karthic Moorthy as President?blur=25

Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising

Suraj Ramnath May 3, 2012 7:51 PM

OMD India wins Mango’s media account?blur=25

Under the contract OMD India will be the AoR for Mango, responsible for media buying and planning across all traditional and digital media platforms

exchange4media Staff Mar 9, 2012 7:47 AM

Nike India appoints Avinash Pant as Marketing Head?blur=25

Avinash Pant takes over from Sanjay Gangopadhyay, who will now head marketing for Nike, South East Asia. Pant was previously with Walt Disney

Rahul Dubey Mar 2, 2012 7:54 AM

Percept Profile bags PR mandate of Red Mango?blur=25

Percept Profile will plan and execute 360 degree PR activities for Red Mango, thus positioning it as the game-changer product offering in the Indian market

exchange4media Staff Feb 9, 2012 7:19 AM