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While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV households in India at 183 mn at last count

exchange4media Staff Mar 8, 2018 8:54 AM

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We list a few important stories that you may have missed in the week gone by

exchange4media Staff Mar 3, 2018 8:53 AM

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Reed Hastings CEO, Netflix, is of the view that the next 100 million subscribers for the company will come from India

exchange4media Staff Feb 28, 2018 8:55 AM

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The global streaming service is making up for lost time by adding three more Indian original series to its local content library

exchange4media Staff Feb 26, 2018 8:51 AM

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Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

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Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

exchange4media Staff Jan 25, 2018 2:36 PM

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A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jan 13, 2018 8:00 AM

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As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

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Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar Dec 29, 2017 8:50 AM

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The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM

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Report explores five key trends around the intersection of technology and humanity

exchange4media Staff Dec 5, 2017 1:41 PM

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Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

Misbaah Mansuri Dec 2, 2017 9:55 AM

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The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naziya Alvi Rahman Nov 23, 2017 9:03 AM

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The service will include ratings, reach, frequency and segmentation reporting

exchange4media Staff Oct 23, 2017 8:38 AM

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For Gopa Kumar, EVP at Isobar India, weekends are all about Netflix, playing with his pets and burying his nose in a thought-provoking non-fiction book

Misbaah Mansuri Oct 7, 2017 9:22 AM

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The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

Akshata R Murthy Sep 26, 2017 8:35 AM

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Though Amazon Prime entered India much after Netflix, it has managed to become the leading video-on-demand services platform based on monthly active users for the first half of this year

exchange4media Staff Aug 8, 2017 7:43 AM

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Selection Day is based on Aravind Adiga’s book and Again is a supernatural female-led detective series set in New Delhi

exchange4media Staff Aug 4, 2017 1:05 PM

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Ride with the daughter, giving a wash to his dog, cooking pasta and catching up with childhood friends and reading at least 100 pages of a book, is Avinash Pandey’s idea of chilling-out on his weekends

Naziya Alvi Rahman Jul 29, 2017 8:11 AM

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Over weekends, the MD of Isobar India feels renewed by looking at the world through his son’s eyes and a little Mexican food just makes things even better

Misbaah Mansuri Jul 15, 2017 8:41 AM