Ajay Chacko, CEO, Arré, in an interview with e4m says as original content creators, we only benefit from consumer revenues; either directly on our own platform or indirectly through partnerships.

Dolly Mahayan Apr 2, 2018 8:58 AM

Pathak quit SPE at the end of February and has joined Netflix as Director, Publicity

Sonam Saini Mar 27, 2018 8:54 AM

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Anam Khan Mar 24, 2018 8:58 AM

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

exchange4media Staff Mar 24, 2018 8:50 AM

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

Sonam Saini Mar 16, 2018 8:57 AM

James Farrell, Content Head of Asia-Pacific in a free-wheeling chat with exchange4media talks about Amazon Prime Video's run in India, consumption patterns and the varying content strategy from country to country

Madhuwanti Saha Mar 13, 2018 9:00 AM

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of it in India

Rahul Vengalil Mar 12, 2018 8:57 AM

While digital marketers insist that TV is dying, Scott says that is clearly not the case with ad-supported television still being around and TV households in India at 183 mn at last count

exchange4media Staff Mar 8, 2018 8:54 AM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Mar 3, 2018 8:53 AM

Reed Hastings CEO, Netflix, is of the view that the next 100 million subscribers for the company will come from India

exchange4media Staff Feb 28, 2018 8:55 AM

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

exchange4media Staff Feb 26, 2018 8:51 AM

Netflix India has a constant outdoor presence in the Indian metros of Delhi, Mumbai and Bangalore

Venkata Susmita Biswas Feb 13, 2018 8:57 AM

Video-streaming giant Netflix crossed $100 billion in valuation, riding on strong subscriber growth in the December quarter

exchange4media Staff Jan 25, 2018 2:36 PM

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jan 13, 2018 8:00 AM

As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?

Ashwiny Thapliyal Jan 3, 2018 8:54 AM

Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly

Vineet Kanabar Dec 29, 2017 8:50 AM

The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own

Sahil Siddiqui Dec 27, 2017 8:50 AM

Report explores five key trends around the intersection of technology and humanity

exchange4media Staff Dec 5, 2017 1:41 PM

Weekends for Wizcraft International’s Director also mean binge watching Netflix, travelling to exotic places and catching up on movies

Misbaah Mansuri Dec 2, 2017 9:55 AM

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naziya Alvi Rahman Nov 23, 2017 9:03 AM