netflix
OTT Premium Service

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza Apr 1, 2019 9:13 AM

OTT

The e-commerce policy, if implemented in its present form, may prove to be a threat to Originals from global OTT platforms like Netflix and Amazon Prime, say experts

Tasmayee Laha Roy Mar 25, 2019 8:33 AM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 23, 2019 9:47 AM

Stephen Bruno

Bruno, who joined Netflix in 2015, is set to join MGM as its Chief Marketing Officer

exchange4media Staff Mar 22, 2019 8:45 AM

Att

The move is seen by many as an attempt to streamline operations as the company prepares to take on Netflix.

exchange4media Staff Mar 6, 2019 8:59 AM

Netflix

Creative agency Red&Co has released an ad film that showcases the acceptance of diversity on the streaming platform

exchange4media Staff Mar 4, 2019 8:45 AM

YouTube

Vodafone’s campaign on better connectivity in crowded places and ad for Honor View20 take second and third positions respectively

exchange4media Staff Feb 27, 2019 12:14 PM

ekta gautam

Gautam was with Flipkart for over 3 years; her Netflix appointment comes at a time when the company is expanding in India

Ruhail Amin Feb 11, 2019 8:33 AM

web

Series like ‘Black Sheep’, ‘Ctrl Alt Del’, 'Toofan Mail' & ‘Loose Connection’ have turned out to be major hits despite lack of support from producers and brands

Neethu Mohan Jan 24, 2019 8:22 AM

Netflix

Netflix posted mixed fourth-quarter earnings results sending shares down roughly 4 per cent in extended trading; it earned 30 cents a share on revenue of $4.19 billion during the period

exchange4media Staff Jan 18, 2019 3:07 PM

netflix

Online Curated Content Providers say no to censorship, and have voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India

exchange4media Staff Jan 18, 2019 10:53 AM

bbc

Likely to showcase more content like ‘Luther’ and ‘Dr Who’ along with that being streamed on iPlayer

exchange4media Staff Jan 14, 2019 12:39 PM

IMDB

The new service was initially planned to exclusively support Amazon Fire TV devices but those without one can still access Freedive via IMDB's website on their computers

exchange4media Staff Jan 11, 2019 8:35 AM

arushi

Prior to BookMyShow, Maheshwari was part of corporate communications team at Aircel for nearly four years 

Ruhail Amin Jan 4, 2019 8:33 AM

Yearender

Success of original shows such as ‘Sacred Games’, ‘Mirzapur’ and ‘Karenjit Kaur’ suggests that online viewing audience are slowly lapping up digital content from OTT platforms

exchange4media Staff Dec 31, 2018 8:52 AM

netflix

US media service provider looking to expand business in country, has several original series for Indian audience in the pipeline

exchange4media Staff Dec 28, 2018 8:00 AM

Mark Zuckerberg

The first lawsuit comes as FB faces new reports that it shared its users’ data without their permission to Netflix & Spotify wherein they had the ability to read & even delete users’ private messages

exchange4media Staff Dec 21, 2018 9:20 AM

IPRCCCfiresidechat

At the IPRCCC 2018, RJ Khurafati Nitin and Charles ‘Biharilal’ Thomson spoke about the battle for audience attention, consumption of content outside India and the YouTube phenomenon

exchange4media Staff Dec 14, 2018 8:48 AM

SwatiShetty

Shetty has been instrumental in Indian content licensing for the company and helped Netflix expand its Indian content library

exchange4media Staff Dec 12, 2018 5:46 PM