Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.
The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.
Neo Sports, from the bouquet of Neo Sports Broadcast Pvt Ltd, will air the Rugby World Cup 2011, widely regarded as one of the world’s most significant events, starting September 9 to October 23, 2011 in New Zealand. Since the inaugural Rugby World Cup in 1987, it has established itself as one of the world’s most keenly awaited sporting occasions.