The launch of all-sports channel Neo Prime, positioned as the destination for sports enthusiasts, marks the end of Neo Cricket
exchange4media Staff Jun 4, 2012 6:58 PM
The keenly contested match has delivered 5.7 TVR on Neo Cricket and 3.7 TVR on DD 1 for the target audience C&S 4+ in the all India market
Noor Fathima Warsia Mar 28, 2012 9:43 AM
Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static
Suraj Ramnath Jan 13, 2012 11:44 AM
With a TVR of 3.42 for C&S 4+ in the all India market, the first two matches of the Airtel India-WI ODIs have got good ratings for Neo Cricket.
Suraj Ramnath Dec 8, 2011 8:53 AM
Terming the India-Windies series as ‘Return of the Big Guns’, Neo Cricket has planned some interesting marketing strategies for the comeback of the big guns of cricket.
Suraj Ramnath Nov 3, 2011 9:32 AM
Riding high on the success of acquiring some big ticket properties and presenting a calendar of 300-plus days of live blockbuster events, the Neo Sports Network has further strengthened its programming line-up by launching new shows and revamping the existing ones.
Suraj Ramnath Oct 18, 2011 8:44 AM
Even as the stage is set for India to take on Australia at home from October 1 in the series titled Championships of No. 1, Neo Cricket is gearing to make the most of the series. According to sources, Neo Cricket is aiming to make Rs 175-200 crore from the series.
Neo Cricket is all geared for the upcoming India-Australia series, which starts from October 1. McCann Erickson, the creative agency for the series, has designed a campaign titled ‘India apni awaaz bacha ke rakho, aa raha hai Australia’. According to sources, the marketing budget has been pegged at around Rs 80-90 million.
The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.
Robin Thomas Mar 8, 2010 7:21 AM
Sachin Tendulkar’s double century in the second ODI and India’s remarkable victories in both the ODI matches against South Africa have raised the expectations of media planners and the broadcaster in gaining maximum eyeballs. exchange4media finds out more.
Robin Thomas Feb 26, 2010 6:54 AM
Nimbus Communications Ltd (Nimbus) on Friday issued bank guarantees to the Board of Control for Cricket in India (BCCI), securing the BCCI for the entire new rights period of its 2010-14 agreement. With this, Nimbus and BCCI have now cemented their relationship till March 2014.
exchange4media Mumbai Bureau Jan 16, 2010 7:45 AM