From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM


With about 2.5 million views and counting, this campaign is currently the 2nd most buzzing campaign in the SportsWatch IPL 2018 Brand Effectiveness Study.

exchange4media Staff May 9, 2018 8:16 PM


Based on the premise of providing ‘extra bounce in everyday life’, the brand association will be for all the three sub-brands under its portfolio namely, NatureFresh Acti-Lite Refined Oils, NatureFresh Sampoorna Chakki Atta and NatureFresh Professional.

exchange4media Staff Mar 7, 2018 5:04 PM


At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build a retail brand

exchange4media Staff Feb 19, 2018 8:55 AM

LG's 'Signature' product line to debut in India, will target premium TV and print ads?blur=25

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Abhinn Shreshtha May 23, 2017 8:15 AM

Women empowerment gets a fillip in advertising; Bajaj, Fortune Oil, Nature Fresh mirror new trends?blur=25

Marketing strategies can never ignore women as they are pivotal in household purchase decisions. A recent flurry of ads confirms synergy between the two functions. Bajaj, Nature Fresh Sampoorna Chakki Atta and Fortune Rice Bran Health Oil have reiterated the importance of family support for career women, in their latest commercials

Sarmistha Neogy Nov 18, 2015 6:16 PM

Snapdeal showcases 'saving' proposition in thought-provoking video?blur=25

In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy

Twishy Oct 4, 2013 8:06 AM

Godrej Nature’s Basket fortifies premium proposition?blur=25

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.

Preeti Hoon Apr 25, 2011 8:33 AM