PepsiCo’s D Shivakumar on judging pulse of the customer by digital listening?blur=25

“Today the brand is no longer talking to one consumer, but two consumers are talking to each other, with the brand in between,” said D Shivakumar, Chairman & CEO, PepsiCo in his keynote speech at Nasscom MarTech Confluence 2015

exchange4media Staff Sep 4, 2015 8:46 AM

Be consumer-obsessed to survive: Sheldon Monteiro at Nasscom Martech?blur=25

The new age consumer wants to engage with brands at their own convenience and this can happen only when marketing and technology work together, says Sheldon Monteiro, Global Chief Technology Officer at SapientNitro

exchange4media Staff Sep 4, 2015 7:52 AM

Analytical marketers and creative technologists needed: Nasscom Martech panel?blur=25

The Nasscom Martech Confluence 2015 held in Mumbai yesterday saw an interesting panel discussion on the changing relations between the IT and marketing teams within a brand. The panel was headed by Jim Walsh, CTO of GLobalLogic and consisted of Shridhar Iyer of Citibank, Jyotsana Makkar of Microsoft, Abraham Alapatt of Thomas Cook India

exchange4media Staff Sep 4, 2015 7:50 AM