naresh-gupta
Google hails the power of every voter?blur=25

The film narrates the story of 97-year old Shyam Saran Negi from Himachal Pradesh, who is India’s very first voter, and urges Indians to come out and cast their votes in these general elections

Twishy Apr 1, 2014 8:24 AM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

Birla Sun Life Insurance's refreshing take on living for today while planning for tomorrow?blur=25

The new TVC, conceptualised by Taproot India, endearingly captures people's desire to live in the present with the anxiety to secure their futures

Twishy Feb 24, 2014 9:12 AM

Commerce, conscience & celebrity endorsements?blur=25

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

FabFurnish.com appoints Bang in the Middle as its communication partner?blur=25

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media

exchange4media Staff Jan 9, 2014 12:01 PM

FabFurnish.com appoints Bang in the Middle as its communication partner?blur=25

The agency has started work on creating conversation around the online home store, leveraging both online and offline communication media

exchange4media Staff Jan 9, 2014 11:42 AM

Has the Idea ad conquered the evil inside you??blur=25

The ad portrays a young taxi driver who battles his inner demons to bring out the good in him. The commercial showcases a powerful Idea - a winner commercial

Twishy Nov 13, 2013 8:28 AM

Asian Paints adds emotional charm to 'Har ghar kuch kehta hai' proposition?blur=25

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

Rediffusion Y&R repositions Tata Nano as an 'awesome' youth brand?blur=25

While the new ad campaign gives Nano a chic and youthful makeover, experts are left feeling bewildered by all that imagery

Twishy Aug 14, 2013 8:06 AM

What's preventing India from winning Creative Effectiveness Lions??blur=25

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 9:46 AM

What's preventing India from winning Creative Effectiveness Lions??blur=25

Don't we have campaigns that have resulted in the growth of client's business or do we have lack of substantial data and measurement metrics to validate the claim?

Twishy Jul 2, 2013 7:32 AM

Shahrukh Khan’s perfectionist play for Dish TV – hit or miss??blur=25

SRK takes up the mantle of ‘HD Inspector’ to promote DISH truHD+. The new ad does not excite viewers to switch to HD & will appeal only to die-hard SRK fans, say experts

Twishy May 17, 2013 8:00 PM

IPL's playful Holi ad hits the bull's eye?blur=25

Conceptualised by Ogilvy & Mather, the creative idea 'Koi nahin bachega' stems from the fact that it is impossible to escape the excitement induced by IPL

Twishy Mar 20, 2013 8:28 PM

Honda CR-V uses versatility-driven positioning to target achievers?blur=25

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Twishy Feb 26, 2013 8:19 PM

After Kolkata, Bang in the Middle ventures into Kerala?blur=25

After establishing itself in Gurgaon, Kolkata, Chicago and New York, the agency has partnered with ad veteran Satyan Nair to set up ops in Kerala

exchange4media Staff Feb 15, 2013 8:11 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM

What keeps independents awake at night??blur=25

Independent ad agencies have a lot of creative liberty & freedom but this does not come without a few challenges

Twishy Jan 15, 2013 9:52 PM

Bang in the Middle wins Zee News business?blur=25

The agency will handle three news channels – Zee News, Zee News Uttar Pradesh and Zee News Punjabi. The win comes on the back of a multi-agency pitch

exchange4media Staff Jan 14, 2013 11:31 PM

“Vodafone’s new ads deliver message crisply”?blur=25

The ads have the potential to become bigger than ‘Har ek friend’ series from Airtel, say creative honchos

Twishy Dec 28, 2012 8:18 PM

Bang in the Middle starts operations in Kolkata?blur=25

Meenakkshi Sen has come on board as Managing Partner for the Kolkata office

exchange4media Staff Nov 21, 2012 5:51 PM