In his Independence Day speech, the Prime Minister said, "A lot of big people were worried. They told me, 'FM radio was for common people, there is no earning so why do you want to hold auctions? I was put under a lot of pressure but I said that Team India, which comprises of 125 crore people, wants transparency..."

exchange4media Staff 18-August-2015

For countries like India, USA, among others, social media is transitioning from being just a platform for addressing grievances to using the mediums as a tool to deal with controversial situations effectively

Ankur Singh 11-August-2015

“I estimate that Reliance’s Digital India investments will create employment for over 5 lakh people,” said Mukesh Ambani Chairman & MD, Reliance Industries, who spoke at the inaugural function of Digital India Week

exchange4media Staff 02-July-2015

Under the Digital India campaign, Modi announced products like Digital Locker, National Scholarship Portal, e-Hospital/ORS, e-Sign and Digitize India Platform

Sarmistha Neogy 02-July-2015

By Monday afternoon, #SelfieWithDaughter had received around 1.5 lakh tweets. It was also one of the top trending topics on Facebook. The initiative sparked controversy on Twitter after activist accused Modi of stalking daughters

Sarmistha Neogy 30-June-2015

PM Modi tweeted, "25-26th June cannot be forgotten in the history of India. 40 years ago the Nation was placed under Emergency"

Abid Hasan 26-June-2015

The campaign 'Saal Ek Shuruaat Anek' is by ad veteran Piyush Pandey and MIB ministry worked closely with different ministries to finalise the project

exchange4media Staff 27-May-2015

The Press Club held a panel discussion on 'One Year Of Modi Sarkar' with Rajdeep Sardesai, Consulting Editor with 'Headlines Today' and Minhaz Merchant, senior political columnist and Founder of Merchant Media

exchange4media Staff 26-May-2015

From offering clear value proposition, to using social media effectively, from ensuring diversity to focusing on the basics, multiple HR lessons can be learnt from PM Modi, says Gaurav Hirey, HR Director, GroupM South Asia

Gaurav Hirey 26-May-2015

Ogilvy's Piyush Pandey, FCB Ulka's MG Parameswaran, Grey's Sunil Lulla, Rediffusion Y&R's Dhunji Wadia and Taproot's Santosh Padhi give their views on PM Modi's one year as the head of nation, and expectations from him going forward

Priyanka Mehra and Aditi Raval 26-May-2015

There was an outpouring on Twitter from people who alleged that the Indian media has gone to every possible extent to hide the failure of the Modi Government

Sarmistha Neogy 25-May-2015

As the Modi government approaches one year in power, we take a look at two of their most talked about initiatives and the buzz they generated on social media

exchange4media Staff 25-May-2015

From 5 Ts and 3 Ds to highly ambitious projects like Clean India, Digital India and Make In India, we take a look at what the Modi govt has done to change the image of India in the eyes of the world

exchange4media Staff 25-May-2015

Visiting as many as 17 countries in one year, PM Modi has been at the receiving end of praise as well as criticism from media, opposition and public for his foreign tours. What has been the ROI on his frequent foreign sojourns? We find out…

exchange4media Staff 22-May-2015

The hashtag #ModiInsultsIndia was not only trending in India, but worldwide on the back of Modi's insulting comments in China where he said, "Earlier you felt ashamed of being born Indian, now you feel proud to represent the country. Indians abroad had all hoped for a change in government last year"

Sarmistha Neogy 20-May-2015

Perfect Relations' Dilip Cherian, Madison PR's Paresh Chaudhary, LinOpinion's Ameer Ismail and Pitchfork Partners' Jaideep Shergill on Modi’s master PR strokes, the evolution of his public persona and future communication strategies

Priyanka Mehra 20-May-2015

We take a look at the progress and setbacks in automobiles, BFSI, FMCG and Retail under the Modi government

Collin Furtado 20-May-2015

"It is perverse that govt allows foreign equity and allows foreigners to grow at the cost of Indian entrepreneurs," says Raghav Bahl, founder of

Simran Sabherwal 19-May-2015

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy 19-May-2015

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha 19-May-2015