narendra-modi

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

exchange4media Staff 05-December-2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

exchange4media Staff 02-December-2016

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

exchange4media Staff 02-December-2016

Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?

Sarmistha Neogy 25-November-2016

A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites

Madhuwanti Saha 24-November-2016

Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market

Sarmistha Neogy 23-November-2016

Hindi news space saw a huge jump in its viewership ratings in week 45 (November 5-11) owing to government’s announcement of demonetisation, with most of the channels seeing almost 1.6 times spike in ratings

exchange4media Staff 22-November-2016

At the exchange4media Conclave 2016, Pradeep Dwivedi, CEO, Sakal Media, talked on ‘Connecting brands with emerging India – leveraging emotions beyond technology’ where he talked about how brands can connect to grassroot level and with different segments of the audience

exchange4media Staff 18-November-2016

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

exchange4media Staff 15-November-2016

Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries

Sarmistha Neogy 14-November-2016

The organization has rolled-out an extensive campaign across various consumer touch points to create awareness and educate people on this #FightAgainstCorruption

exchange4media Staff 11-November-2016

Modi yesterday announced demonetisation of Rs 1000 and Rs 500 notes, making these notes invalid

Sarmistha Neogy 09-November-2016

What can Communications professionals learn from the GST Bill? Strategic Communications Consultant Anup Sharma lists down five Public Relations lessons from the GST Bill

Anup Sharma 15-September-2016

Prime Minister Narendra Modi was trending on Twitter under the hashtag MyNamoMyPride, garnering above 10,000 tweets on the back of his speech at the recently concluded 2016 G-20 Hangzhou Summit in China

exchange4media Staff 07-September-2016

Modi’s latest interview on Network18 will be telecast tonight at 9 pm. The interview will be aired on CNN News18, IBN 7, IBN Lokmat, CNBC TV18, CNBC Awaaz and on the ETV Network

exchange4media Staff 02-September-2016

There is no point blaming anyone including the media buying fraternity for that. The only option if your viewership has fallen is to do soul-searching on the subject and find the reason. One day you say that TAM is bad and tomorrow you will say that BARC is bad... you can’t keep blaming measurement systems, but you can have a strong connect with the viewer to the best of your ability.

exchange4media Staff 26-August-2016

Aquakraft Projects Pvt Ltd. and iTV Network launched the Swachhagraha, an advocacy platform in association with the Children’s Film Society of India on August 15, 2016

exchange4media Staff 23-August-2016

Rajya Sabha MP Dr. Subramanian Swamy has accused NDTV Group of money laundering. He has also alleged that RBI under Governor Raghuram Rajan is working towards saving the company

Saif Ahmad Khan 13-August-2016

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