Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.