nandini-dias
Sony’s steady rise... But can it stay ahead??blur=25

Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.

Noor Fathima Warsia Sep 27, 2011 9:07 AM

MRUC-MRSI expand SEC universe; unveil new parameter to gauge data?blur=25

The new classification would now entail 12 grades from the earlier eight and would be inclusive of urban and rural, and range from A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.

exchange4media Staff May 4, 2011 8:57 AM

Pedigreed Privilege: Fortune has a leg-up in India, say media planners?blur=25

While it’s been roughly a week since Fortune’s India edition was launched, there are already talks of a positive shake-up in the print industry. Media planners are upbeat about Fortune India as exchange4media puts the magazine’s mettle to test.

Akash Raha Oct 1, 2010 9:59 AM