nandini-dias
IDMA 2015: Mapping the age of mobile advertising?blur=25

At IDMA 2015, Affinity’s Lavin Punjabi, Affle’s Anuj Kumar, Reliance Retail’s Anupama Ahluwalia, Lodestar UM’s Nandini Dias, Vodafone’s Ronita Mitra and Vivek Bhargava of iProspect Communicate 2 discuss the future of mobile advertising

exchange4media Staff Jun 6, 2015 8:23 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 3, 2014 7:56 AM

IndusInd Bank assigns its media duties to Lodestar UM?blur=25

The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies. IndusInd Bank has made ‘Responsive Innovation’ as a central theme of its brand building programme

exchange4media Staff Sep 2, 2014 6:10 PM

IMPACT Person Of The Year 2013 to be announced today!?blur=25

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 9:25 AM

IMPACT Person Of The Year 2013 to be announced today!?blur=25

The year's IPOY winner will be unveiled at a glittering ceremony tonight in Mumbai. Union Minister for Law & Justice, Communication & IT, Kapil Sibal will be the chief guest

Saloni Dutta Dec 6, 2013 8:10 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

IPG Mediabrands elevates leadership talent to strengthen core team in India?blur=25

Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP

Priyanka Mehra Oct 18, 2013 9:04 AM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:55 PM

The behaviour changing impact of social media?blur=25

It is important for brands to know the value that social brings, says Lodestar UM’s annual survey ‘WAVE 6: The Business of Social’, that lists down six key social media movements in India

Nandini Dias Aug 22, 2012 1:51 PM

Use newspaper ad space effectively: Nandini Dias?blur=25

Citing the extensive Nano campaign, Nandini Dias, COO, Lodestar UM, shows how to use spaces amid newspaper editorial to gain maximum eyeballs

Surbhi Bhasin Jul 23, 2012 6:47 PM

Fuel price hike can lead to increased ad spends?blur=25

Industry leaders believe that auto manufacturers are likely to up advertising to ensure sustained demand and increased sales

Noor Fathima Warsia Jun 1, 2012 10:41 PM

Ad cap will create more chaos: Nandini Dias?blur=25

The COO of Lodestar UM points out that in the current situation, inventory pressure leads to spot drops on TV and an ad cap will make matters worse

Nandini Dias May 16, 2012 8:47 PM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 11:41 AM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 8:12 AM

Lodestar UM adds Cipla & BGG?blur=25

Cipla has partnered with the agency for its 75-yr celebrations. BGG, from Which? UK, makes its India debut this year with Lodestar as media AOR.

Noor Fathima Warsia Dec 21, 2011 3:40 PM

Lodestar UM’s Chennai office adds new businesses?blur=25

The agency has bagged Sulekha.com and Chateau d’Ax from Style Spa Furniture, adding a total of Rs 25-30 crore to its Chennai operations.

Noor Fathima Warsia Nov 24, 2011 8:17 AM

Sony’s steady rise... But can it stay ahead??blur=25

Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.

Noor Fathima Warsia Sep 27, 2011 9:07 AM

MRUC-MRSI expand SEC universe; unveil new parameter to gauge data?blur=25

The new classification would now entail 12 grades from the earlier eight and would be inclusive of urban and rural, and range from A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.

exchange4media Staff May 4, 2011 8:57 AM