The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.
Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year.
In a bid to further strengthen its position in the Madhya Pradesh market, Naidunia has launched a new edition, ‘Navdunia Fast’, in Bhopal on August 17, 2011. The focus of this eight-paged paper, which has a cover price of Rs 1.50, is to report immediately and pick up hyper local news.
Coinciding with the World Environment Day, NaiDunia has been celebrating its Anniversary with an environmental theme year-on-year. In the past, too, NaiDunia has been adopting successful thematic campaigns. While ‘Tham Lo Paani’ propagated water conservation and installation of rain water harvesting systems, ‘Tham Lo Hariyali’ focused on plantation and distribution of free saplings across seven units in Madhya Pradesh, Chhattisgarh and Delhi-NCR.
Vinay Chhajlani, CEO, NaiDunia, wonders how relevant and practical IRS can be made to attain true worthiness as a print currency. According to him, the IRS needs to mature as a currency to increase its worth, and not be relevant because it is the only currency, but because it is ‘the’ currency.
As the Commonwealth Games (CWG) 2010 got under way in Delhi from October 3, NaiDunia has announced that it would felicitate medal winners in CWG representing Madhya Pradesh and Chhattisgarh. The Hindi daily has also come up with a supplement, ‘Tarang’, dedicated to CWG news.
In an interesting development, Hindi daily NaiDunia, which is already present in Raipur (Chhattisgarh), has launched a low priced variant – ‘NaiDunia Abhiyan’ – in the same market. In a similar strategic move, few days back Dainik Bhaskar had launched its variant, Jan Jagriti, in Raipur, which is seeing the newspaper players gearing up for Patrika’s foray during the festive season in October.
NaiDunia is ready to embrace the new year in positive note. From infrastructure to revenue building, NaiDunia has set a slew of goals for 2010. exchange4media caught up with Vineet Sethia, Director, NaiDunia, to know more about the group’s plans and its performance in the year gone by.