nadeesh-ramachandran
Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv?blur=25

Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.

Nadeesh Ramachandran Dec 19, 2016 9:13 AM

Vserv ropes in Google India’s former retail head Nadeesh Ramachandran to head sales?blur=25

In this role, Ramachandran will be responsible for driving Vserv’s sales efforts across India and Southeast Asia. His appointment will provide a major impetus to Vserv’s market leadership in the mobile marketing space in these regions

e4m Desk Dec 2, 2015 9:01 AM