4G, E-com will hold key- growth for OOH in 2016?blur=25

The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.

Abhinn Shreshtha Jan 18, 2016 8:43 AM

Milestone Brandcom appoints Mayank Khattar as National Creative Director?blur=25

As part of his new mandate, Khattar will lead the creative duties in out-of-home and experiential for the company

exchange4media Staff Dec 8, 2015 12:16 PM

Why e-commerce ad spends will be runaway success this festive season?blur=25

E-commerce space took off spectacularly well last Diwali with small as well big e-commerce players in a no holds barred ad spend spree. Industry experts believe this festive season will be even better for the flourishing sector

Sarmistha Neogy Jul 27, 2015 10:10 AM

Why e-commerce ad spends will be runaway success this festive season?blur=25

The small as well as the big e commerce players bare no holds in spending on ads. With more money coming into market, it feuls more ads during festive season. Read more.

Sarmistha Neogy Jul 27, 2015 8:21 AM

OOH activity for Pro Kabaddi League subdued, say agencies?blur=25

The second edition of Pro Kabaddi League has generated excitement from marketers and fans of the sport. However, outdoor agencies say that there has not been much activity by brands around the event

Abhinn Shreshtha Jul 22, 2015 8:11 AM

1 Year of Modi Govt: Out-Of-Home sector yet to see 'good days'?blur=25

The optimism that was rampant during the early days of the Narendra Modi government coming to power has yet to translate into anything concrete for the outdoor industry, say OOH experts we spoke to

Abhinn Shreshtha May 19, 2015 8:37 AM

OOH agencies welcome IOAA decision to expand membership?blur=25

OOH agencies are happy with Indian Outdoor Advertising Association opening membership to them and feel the move will only help the outdoor ecosystem and curb fly-by-night operators.

Abhinna Shreshtha Apr 8, 2015 8:48 AM

Taking OOH to global standards of quality & professionalism?blur=25

Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded

Abhinn Shreshtha Aug 1, 2014 8:16 AM

Milestone Brandcom launches audience measurement tool Milestone Optimizer?blur=25

The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus

exchange4media Staff Jun 13, 2014 8:36 AM

Exploring the relevance of OOH in the current scenario?blur=25

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM

Create something that people talk about: Nabendu Bhattacharya?blur=25

Nabendu Bhattacharya, MD & founder of Milestone Brandcom and part of the Advisory Board for exchange4media's OOH Awards and Conference shares his views about how the outdoor advertising sector is shaping up

Abhinna Shreshtha Feb 21, 2014 9:40 AM

OOH agencies cautiously optimistic about 2014?blur=25

With a less than stellar performance in the past two years, the OOH industry is hoping for a much better 2014 as elections loom and new infrastructure projects in metros create more inventory possibilities

Abhinna Shreshtha Jan 9, 2014 8:48 AM