n-chandramouli
VIVO IPL?blur=25

More than 85 brands across 13 categories have associated themselves with the biggest media property

exchange4media Staff Apr 5, 2018 8:55 AM

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Experts told exchange4media that PETA requesting Vodafone India to refrain from using pugs in their ads is a tad over-the-top

Misbaah Mansuri Apr 4, 2018 8:57 AM

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Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

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Brand experts say that following a fair tale wedding that broke the internet, #Virushka’s brand power is poised to get a massive push with more advertisers leveraging their collective fame and power

Misbaah Mansuri Dec 15, 2017 8:51 AM

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Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri Nov 10, 2017 8:47 AM

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With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha Oct 27, 2017 8:07 AM

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The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar

Venkata Susmita Biswas Jul 11, 2017 7:37 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts?blur=25

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

Brands increasingly focus on after-sales service ads, reassure customers?blur=25

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads

Venkata Susmita Biswas Mar 20, 2017 8:24 AM

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image?blur=25

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF

Venkata Susmita Biswas Mar 16, 2017 8:15 AM

Wipro ups its ante in FMCG space?blur=25

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff Feb 27, 2017 8:42 AM

Nestle India is now upping its innovation game to gain leadership ?blur=25

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha Feb 13, 2017 8:07 AM

#RepublicTV garners netizen support; goes social for recruitment, building viewership base?blur=25

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

Venkata Susmita Biswas Feb 8, 2017 8:12 AM

Paytm faces multiple challenges at  a crucial juncture of its journey?blur=25

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Has 2016 been Patanjali's year??blur=25

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Union Budget 2015: Easier brand entry, raising advertising standards, cyber budgets need of the hour?blur=25

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh Feb 27, 2015 8:07 AM

Google declared Most Trusted Internet Brand fourth year in a row?blur=25

As per the Brand Trust Report, India Study, 2014, Yahoo was a close second, followed by YouTube, Facebook & Olx.in. Naukri.com leads in the Online Job Portals category

exchange4media Staff Feb 22, 2014 10:39 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi?blur=25

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

Google, Facebook, eBay, Naukri among most trusted internet brands?blur=25

Google is India’s most trusted internet brand for third straight year; Facebook is a close second. eBay leads online shopping; Naukri leads internet services

exchange4media Staff Feb 22, 2013 7:46 PM

N Chandramouli decodes communication?blur=25

The CEO of Comniscient deciphers the intricacies of communication with his book ‘Decoding Communication’

exchange4media Staff Sep 11, 2012 6:51 PM