Mars I’ntl India appoints Raghav Rekhi to head mktg for its chocolate biz?blur=25

Rekhi comes to Mars International India after 14 years of experience with Mars, Inc. In his most recent role, Rekhi served as Marketing Director for Mars META

exchange4media Staff Aug 30, 2013 7:32 AM

Digital is not niche any more, say experts?blur=25

Marketers need to dream digital so they can connect with consumers on a daily basis, say experts, who also stress on personalisation of content

Abid Hasan Feb 16, 2013 10:09 PM

Snickers ad not effectively adapted to Indian context?blur=25

Based on global campaign ‘You’re not you when you are hungry’, the Indian adaption needed little more thought, say creative honchos

Twishy Jan 4, 2013 7:57 PM