mumbai-indians
MI Lowe Lintas

With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.

exchange4media Staff Apr 16, 2018 6:58 PM

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri Apr 16, 2018 8:56 AM

The inaugural match of the 11th season, played between the Mumbai Indians and the Chennai Super Kings, registered a viewership on television of 6,355,000 impressions (India Urban, Males 15+AB).

exchange4media Staff Apr 13, 2018 8:52 AM

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff Apr 11, 2018 8:51 AM

IPL 2018's opening event with Bollywood stars had social media enthusiasts tweeting nonstop

exchange4media Staff Apr 9, 2018 8:54 AM

VIVO IPL

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam, the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between Mumbai Indians and Chennai Super Kings, which amongst them have won 5 IPL trophies out of the total ten leagues organized so far.

exchange4media Staff Apr 4, 2018 4:20 PM

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam -- the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between MI and CSK

exchange4media Staff Apr 4, 2018 1:51 PM

Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

exchange4media Staff Mar 23, 2018 6:12 PM

Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

exchange4media Staff Mar 12, 2018 1:39 PM

Social media is fuelling the growth of IPL making it one of the fastest growing sports leagues on Twitter with 4.9 million followers and adding over 1.8 million fans on Facebook in the latest season according to a report by global valuation and corporate finance advisor Duff& Phelps

exchange4media Staff Aug 24, 2017 7:43 AM

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