The TVC asks individuals to start an online business with Meesho with zero investment

exchange4media Staff Oct 25, 2020 10:00 AM

The film, created by DDB Mudra, has been released in eight regional languages

exchange4media Staff Oct 17, 2020 8:44 AM

As part of the mandate, creative & brand strategy will be handled by DDB Mudra and digital media planning will be managed by OMD MudraMax

exchange4media Staff Oct 15, 2020 3:45 PM

Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging

Tasmayee Laha Roy Oct 7, 2020 8:38 AM

The agency will bring in its expertise to strengthen the brand’s communication and architecture

exchange4media Staff Sep 28, 2020 2:19 PM

Conceptualised and created by DDB Mudra, the integrated campaign runs across geographies and languages in India

exchange4media Staff Sep 28, 2020 12:34 PM

Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season

Tasmayee Laha Roy Sep 23, 2020 9:10 AM

The multi-film campaign by DDB Mudra portrays the true fans of CSK who support and express their love for the team throughout the year

exchange4media Staff Sep 22, 2020 12:54 PM

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

exchange4media Staff Sep 19, 2020 9:09 AM

Shriyan was earlier Group CEO of Omnicom Media Group; Ray, who has headed media function in agencies like Mudra, has been the longest-serving chairman of the Technical Committee at the MRUC

exchange4media Staff Sep 15, 2020 11:25 AM

The Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media

exchange4media Staff Sep 11, 2020 1:41 PM

Conceptualised by DDB Mudra, the digital films highlights people’s emotional desire to hugging their loved ones in the current times of social distancing

exchange4media Staff Aug 25, 2020 2:43 PM

Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising

Tasmayee Laha Roy Aug 12, 2020 8:36 AM

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

The ageny will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

exchange4media Staff Jul 23, 2020 4:51 PM

Instagram campaign #DELnavigate is an initiative to raise the spirits of those with wanderlust even as they stay safe at home

exchange4media Staff Jul 21, 2020 12:29 PM

The latest campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide

exchange4media Staff Jul 18, 2020 9:09 AM

The marketing veteran has co-founded Sendi, an on-demand personal assistant service start-up

exchange4media Staff Jul 6, 2020 9:37 AM

Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands should strive to stand out by advertising their concerns and acting on it

Misbaah Mansuri May 25, 2020 8:47 AM