mudra
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry
Mansi Sharma Jun 15, 2021 9:16 AM
From Covid fallout to budgetary constraints to execution challenges, reasons why none of the categories has an Indian entry, according to industry watchers
Misbaah Mansuri & Mansi Sharma Jun 14, 2021 9:26 AM
Experts say that the time is ripe for the packaged food industry to do some introspection in terms of transparency and contributions to the community
Mansi Sharma Jun 9, 2021 9:16 AM
The campaign has been conceptualized by 22feet Tribal Worldwide
exchange4media Staff Jun 5, 2021 8:55 AM
Previously, Chakravarti has worked with Saatchi & Saatchi, JWT and Grey
exchange4media Staff May 31, 2021 11:40 AM
While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected
exchange4media Staff May 18, 2021 12:34 PM
From counselling to medical support, agencies have been executing a slew of measures to improve the mental health of their employees
exchange4media Staff May 18, 2021 9:05 AM
The Group has not only backed several employee-friendly initiatives but also churned out brand campaigns that inspire positive changes in these trying times
Mansi Sharma May 11, 2021 8:40 AM
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Tasmayee Laha Roy Apr 21, 2021 8:21 AM
In his last assignment, Kumar worked as Senior Partner – Digital at DDB Mudra
exchange4media Staff Apr 12, 2021 2:58 PM
Created and conceptualized by DDB Mudra Group, the film through a simple idea of a misunderstanding brings about an innocent twist-in-tale to introduce i-Fold air cooler
exchange4media Staff Apr 4, 2021 6:00 PM
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers
Tasmayee Laha Roy Feb 9, 2021 8:24 AM
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
Tasmayee Laha Roy Jan 29, 2021 9:24 AM
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world
exchange4media Staff Jan 11, 2021 11:47 AM
Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.
exchange4media Staff Dec 12, 2020 8:07 AM
Guest Column: Rammohan Sundaram, Managing Partner & Head Of Media Technologies at DDB Mudra, shares his thoughts on 'creative thinking' as a major force of differentiation in media
Rammohan Sundaram Nov 26, 2020 11:02 AM
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium
exchange4media Staff Oct 27, 2020 1:36 PM
