In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.
Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.
The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.
After turning 30 with a bang earlier this year, the Mudra Group has unveiled a fresh brand identity. Drawing upon its rich heritage of strong entrepreneurial ambition and the ‘Can Do’ spirit, the Mudra Group will now move forward with a new look and perspective, and also a new address, Mudra House, located at Santacruz (E), Mumbai.