Mudra Max wins L&T Group’s media business; ac size in excess of Rs 100 cr?blur=25

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

Mudra Max-OOH creates 2 paisa bang for Uninor’s new scheme?blur=25

Mudra Max-OOH recently carried out an innovative outdoor activity for Uninor’s new tariff plan for its customers, wherein it offers 2 paise per minute from Uninor to Uninor network.

exchange4media Staff Jul 8, 2011 9:43 AM

Shailesh Velandy puts in his papers at Mudra Max?blur=25

Shailesh Velandy, Vice-President, Mudra Max has put in his papers after a three-year stint. Confirming the news to e4m, Velandy said, “A long solo travel plan is on the cards”.

Tasneem Limbdiwala Apr 29, 2011 8:52 AM

Mudra Max appoints Anwesh Bose as Branch Head, North & East?blur=25

Mudra Max recently appointed Anwesh Bose as its Branch Head, North & East. Prior to this appointment, Bose was with the Dentsu India Group as Chief Growth Officer – Media.

exchange4media Staff Apr 12, 2011 9:21 AM

GoaFest 2011: Maxus & Lodestar UM shine at Media Abby?blur=25

With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.

Fatema Rajkotwala Apr 9, 2011 9:04 AM

Mudra Max unwraps first of its train branding initiative for PepsiCo?blur=25

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

exchange4media Staff Mar 31, 2011 11:50 AM

It's OMD for Base Corporation; ac size Rs 40 crore?blur=25

Base Corporation, a key player in the battery industry, has signed on OMD to handle its media duties. The officials at Base Corporation has put the overall size of the account at Rs 40 cr.

Tuhina Anand Mar 1, 2011 10:37 AM

OOH 2011 Awards: Top honours for Mudra Max, Philips?blur=25

The inaugural e4m & n2m OOH Awards saw Mudra Max being adjudged OOH Agency of the Year. Philips walked away with the OOH Advertiser of the Year.

Nitin Pandey Feb 28, 2011 4:22 PM

Mudra Max appoints Sonia Lal as Vice President South- OOH?blur=25

Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the Vice President for its Outdoor division- South India. Prior to this appointment; Lal was with the Bangalore based company Serve & Volley- Media Division as Business Head.

exchange4media Mumbai Bureau Feb 4, 2011 7:31 AM

Uninor to continue focus on ‘Dynamic Pricing’ in 2011; reviews scope of digital space?blur=25

Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.

Preeti Hoon Dec 29, 2010 7:41 AM

Mudra Max' L S Krishnan joins Sakal group as Business Head?blur=25

L S Krishnan has joined Sakal Media Group as Business Head, Publications, on October 18, 2010. Prior to joining Sakal, Krishnan was working with Mudra Max as President.

exchange4media Staff Oct 29, 2010 8:37 AM

Another advertising first for The Times of India: Three jackets in one edition?blur=25

The readers of The Times of India - Mumbai edition were up for a surprise on October 15, 2010 when the paper had three false covers, amounting to six pages of advertising upfront. Is advertising rushing back in print? Is three-jacket strategy worthwhile for advertiser and reader? exchange4media finds out.

Akash Raha Oct 18, 2010 10:49 PM

30 years on, Mudra gets future-ready with new brand identity, new office?blur=25

After turning 30 with a bang earlier this year, the Mudra Group has unveiled a fresh brand identity. Drawing upon its rich heritage of strong entrepreneurial ambition and the ‘Can Do’ spirit, the Mudra Group will now move forward with a new look and perspective, and also a new address, Mudra House, located at Santacruz (E), Mumbai.

exchange4media Staff Sep 21, 2010 8:34 AM