Flashed Yesterday: Jyothy Laboratories moves Henkel’s media biz?blur=25

DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011

exchange4media Staff Mar 2, 2012 7:50 AM

Jyothy Laboratories moves Henkel’s media biz?blur=25

DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011

exchange4media Staff Mar 1, 2012 9:07 AM

Volkswagen & Mudra Max go 360 on OOH for Think Blue?blur=25

Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution

exchange4media Staff Feb 3, 2012 9:04 AM

Hindustan Times ‘No TV Day’ was back with a bang on January 28?blur=25

To drive the message, ‘TV OFF. MUMBAI ON’, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)

exchange4media Staff Feb 3, 2012 8:47 AM

Mudra Max-OOH grabs attention for Federal Bank?blur=25

Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results

exchange4media Staff Jan 31, 2012 11:16 AM

Volkswagen, Mudra Max ‘Think Blue’ in OOH too?blur=25

Mudra Max has implemented a high decibel campaign for Volkswagen in Mumbai and Delhi through a mix of digital, experiential, on ground & OOH execution

exchange4media Staff Jan 25, 2012 7:33 AM

Mudra Max appoints N P Sathyamurthy as Head of Media?blur=25

To further realign its ops, Mudra Max has appointed N P Sathyamurthy as Prez & Head for its media offer. Pratap Bose has confirmed the development

exchange4media Staff Jan 6, 2012 7:20 AM

Mudra Max puts OOH, Experiential & Retail under one head?blur=25

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff Jan 5, 2012 8:55 AM

inext goes digital to build greater youth connect?blur=25

inext’s  website goes officially live from today. Mudra Max is handling the digital campaign for’s launch.

Shanta Saikia Jan 3, 2012 8:42 AM

We don’t ‘take on’ giants; we kill giants: John Zeigler, DDB?blur=25

DDB APAC, Japan & India Chairman & CEO John Zeigler & Mudra MD & CEO Madhukar Kamath speak on what can be expected from DDB in India.

Noor Fathima Warsia Dec 2, 2011 9:17 AM

Starcom Worldwide gets Aircel’s TV & digital biz; Mudra Max awarded print & radio?blur=25

In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.

Noor Fathima Warsia Nov 25, 2011 9:17 AM

Mudra Max goes big on digital; adds new digital businesses?blur=25

Intensifying its digital focus in the last six months, Mudra Max has added a host of new digital businesses - IndiaFirst, IDBI, Suzlon, Sharp, Jagran Group's iNext, BPCL, L&T and Delhi Government, to name a few.

Noor Fathima Warsia Nov 16, 2011 7:57 AM

Mudra Max bags World Gold Council’s media mandate?blur=25

Mudra Max has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold. The incumbent agency to the account was Starcom Worldwide.

Noor Fathima Warsia Oct 4, 2011 9:43 AM

Size does matter in Reebok’s OOH campaign?blur=25

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new range of running and training shoes, called ‘ReeFlex’, on the façade of the Dhaula Kuan Airport Metro Station in Delhi.

exchange4media Staff Sep 30, 2011 8:32 AM

Ashok Leyland appoints Mudra Max as its media AOR?blur=25

After a multi-agency pitch, Ashok Leyland has appointed Mudra Max as its media AoR. The creative mandate has been assigned to Bates India.

Noor Fathima Warsia Sep 16, 2011 11:58 AM

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’?blur=25

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...

Shubhangi Mehta Sep 7, 2011 2:42 PM

IDBI retains O&M as creative agency; marketing spends Rs 50-plus cr?blur=25

IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.

Shubhangi Mehta Aug 31, 2011 9:14 AM

Ad Club to webcast Emvies 2011 live on their website today?blur=25

Ad Club Bombay is all set to declare the winners of the Emvies 2011 on August 26, 2011 at grand ceremony in Mumbai. This year, the Ad Club will be webcasting the awards ceremony live on their website starting 6.30 pm onwards.

exchange4media Staff Aug 26, 2011 8:34 AM

Mudra Max bags media mandate for KLF Nirmal?blur=25

Mudra Max has been selected to handle the media mandate for KLF Nirmal. The size of the business is estimated to be around Rs 10 crore and will be handled out of the agency’s Bangalore and Kochi offices.

exchange4media Staff Jul 29, 2011 8:59 AM

Mudra Max-OOH brings Subhashish Sarkar on board Sr VP?blur=25

Mudra Max has appointed Subhashish Sarkar as Senior Vice President for its outdoor division. He will be heading Mudra Max OOH, North & East, and will report directly to Mandeep Malhotra, President, Mudra Max-OOH. Prior to this appointment, Sarkar was with Percept as Business Director (North & East).

exchange4media Staff Jul 26, 2011 8:30 AM