Carat wins media duties of MTS?blur=25

The incumbent agency on the account is Havas Media, who has been handling media duties of MTS since 2010.The account size is estimated to be upwards of Rs 50 crore

Priyanka Mehra Sep 25, 2015 9:00 AM

‘Pitch Top 50 Brands’ returns with 5th edition?blur=25

Top brands have been adjudged by a jury headed by Sunil Alagh, Founder and Chairman, SKA Advisors. Jury members include industry veterans like Vikram Sakhuja, Amitesh Rao of MTS India, Apurva Chamaria of HCL Technologies, Jyotsna Makkar of Microsoft India, Lloyd Mathias of Hewlett-Packard India and Nandini Dias of Lodestar UM

exchange4media Staff Aug 5, 2015 8:21 AM

Rediffusion regains lost ground, adds 16 new accounts on comeback trail?blur=25

Rediffusion Y&R had undergone a rocky phase in 2010. Since then, the 40-year-old agency has spent the better part of its resource in rebranding and re inventing itself. The effort seems to be paying off

Ankur Singh Sep 19, 2014 8:22 AM

Havas Media Group India retains MTS India account?blur=25

Havas Media Group India has yet again retained MTS India's integrated media business following a multi-agency pitch, which included all the top agencies

exchange4media Staff Sep 5, 2014 2:23 PM

MTS gives birth to an internet baby?blur=25

MTS has done all the right things for its new-born baby ad to promote its 3GPlus network - releasing it on a Bit Torrent site, creating social content around FourSquare & Twitter, and some smart SFX work

Twishy Mar 5, 2014 7:54 AM

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"?blur=25

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? Marketing experts reveal

Abhinna Shreshtha Mar 4, 2014 7:57 AM

MTS India appoints Brandmovers India as its social media agency?blur=25

The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore

Twishy Jul 11, 2013 7:28 AM

MTS India appoints Brandmovers India as its social media agency?blur=25

The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore

Twishy Jul 10, 2013 1:26 PM

MTS' 'Always Talk' campaign is relatable but lacks strong insight?blur=25

The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner

Twishy Jul 10, 2013 7:50 AM

MTS India hands its entire brand mandate to Creativeland Asia?blur=25

The mandate covers Mainline, BTL, Circles & Digital media for the India market. This win makes MTS the second brand-partner for Creativeland in the capital city

exchange4media Staff Jul 3, 2013 7:37 AM

MTS creates outdoor impressions in Rajasthan?blur=25

The campaign was conceptualised by MTS MarCom team along with creative agency Rediffusion - Y&R

Priyanka Nair Jan 9, 2013 7:40 PM

Telecom advertisers eye the retail sector?blur=25

Telecom taps the retail space to attract consumer attention at the purchase point

Priyanka Nair Aug 16, 2012 8:10 PM

Apex creates visual disruption for MTS?blur=25

The OOH campaign for MTS’ ‘all India STD at 25 paise’ employed mechanical synchronisation to create visual disruption

exchange4media Staff Jul 10, 2012 9:58 PM

MTS creates footfalls in retail space?blur=25

Pune is the first market wherein MTS has focused on innovations in the retail space. The initiative will soon be extended to other markets

Priyanka Nair Jun 28, 2012 7:10 PM

MTS goes big bang, targets 400 cities?blur=25

MTS undertakes massive OOH initiative; uses a wide range of vehicles such as billboards, kiosks, gantries and pole-pennant signages

Priyanka Nair Jun 20, 2012 8:34 PM

MTS India’s OOH campaign gets a dash of Red Energy?blur=25

MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.

Shanta Saikia Dec 26, 2011 9:30 AM

Apex lending a hand to MTS to break through OOH clutter?blur=25

Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…

Shanta Saikia Nov 8, 2011 9:00 AM

Radio Mirchi expands digital footprint?blur=25

Mirchi Mobile is now available across Airtel, Vodafone, Idea, Reliance, Docomo, BSNL and MTS. Meanwhile major initiatives on the web are also underway.

exchange4media Staff Sep 2, 2011 8:42 AM

MPG retains MTS media business?blur=25

MPG India, the flagship brand of Havas Media, has retained the media business of telecom services provider MTS. MTS’ media spend is Rs 150 crore.

exchange4media Staff Jun 15, 2011 8:47 AM

MTS India restructures top management?blur=25

Sistema Shyam TeleServices Ltd (SSTL) that operates its telecom services under the MTS brand with over 11 million wireless customers today announced that there is a restructuring of top management of the company. The company is forming regional structures to help continue to grow at a fast pace across the country.

exchange4media Staff May 25, 2011 8:50 AM