IMPACT Annv Spl: Achieving digital brand objectives?blur=25

Sanjay Trehan, Head, MSN India, writes about how brands can leverage digital media to build themselves into long term players with serious market equity

Sanjay Trehan Jan 6, 2012 7:47 AM

Reporter’s Diary: Of digital gyaan and the Anna movement...?blur=25

It has been nearly two months since Shubhi Tandon assumed the role of a digital reporter at exchange4media, and she has been absorbing all the knowledge and information coming her way in her interactions with some of the pioneers of digital media in the country...

Shubhi Tandon Aug 20, 2011 8:39 AM

Our next phase will focus on going local and hyperlocal: Sanjay Trehan?blur=25

“We have a four-part strategy for MSN India. Our next phase will focus on going local and hyperlocal. We will be focusing on it when Bing comes in India, which is expected soon… We are looking to launch two or three more interesting projects by the end of this calendar year. They will be in the domain of astrology and other similar domains,” informs Sanjay Trehan, Head, MSN India.

exchange4media Staff Aug 20, 2011 8:29 AM

MSN India targets the fairer sex with MSN She?blur=25

MSN India has launched a new project – MSN She – to reach out to women and provide a discussion platform for women-related issues. The website looks to encourage active user involvement and engagement and highlight women’s issues.

Shubhi Tandon Aug 12, 2011 9:10 AM

CSR is an acceptable marketing tool, says Lowe Lintas Survey?blur=25

Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.

exchange4media Mumbai Bureau Aug 4, 2011 9:09 AM