Video: Focus is on serving viewer segments that are underserved - NP Singh?blur=25

The CEO, MSM Group lays out the agenda for the growth of the network and its flagship channel Sony and states that plans are afoot to invest more in the regional space as well as bid for more sports rights

Abid Hasan Jun 12, 2014 10:01 AM

IPL 7: Competing brands engage in spot buys?blur=25

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

I don't think 2014 will be a year of stability for the broadcast industry: NP Singh?blur=25

One can expect a lot of action on the distribution, regulator as well on a few fronts. There will be some turmoil, but the broadcast industry is geared for that, says the CEO of MSM Group

Priyanka Mehra and Abhinav Trivedi Jan 10, 2014 9:14 AM