Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.
Emami Group has forayed into the food and beverage business with the launch of its edible oil brand, ‘Healthy and Tasty’. The Group has appointed JWT, O&M and On Ads for the creative duties of the brand. A TVC, directed by Prahlad Kakkar, is being unveiled. Emami has also roped in MS Dhoni and Preity Zinta for the brand communication.