IRS 2012 Q2: TOI, HT lose readers this quarter?blur=25

Six of the top 10 English dailies have seen decline as per IRS 2012 Q2 data. DNA, Mumbai Mirror, Deccan Chronicle & The Tribune see growth

exchange4media Staff Oct 2, 2012 8:53 PM

IRS 2012 Q2: Decline story for language magazines?blur=25

Vanitha remains in top slot, Malayala Manorama loses readers, growth for Karmakshetra and Karmasangsthaan

exchange4media Staff Oct 2, 2012 8:50 PM

IRS 2012 Q2: 6 of top 10 language papers see degrowth?blur=25

Malayala Manorama sees the steepest fall among top 10 language dailies as per IRS 2012 Q2 data. Sakshi adds the most readers during the quarter

exchange4media Staff Oct 2, 2012 8:48 PM

MRUC accepts RSCI’s recommendation: IRS awarded to Nielsen?blur=25

The formal award of contract to The Nielsen Company will follow a process of legal due diligence

exchange4media Staff Aug 29, 2012 4:39 PM

“Readership of traditional newspaper is on the decline”?blur=25

Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi

Surbhi Bhasin Aug 9, 2012 8:29 PM

RSCI set to announce new research partner for IRS?blur=25

The new agency, that will be mandated for IRS 2013-15, will be announced in August 2012

Noor Fathima Warsia Jul 26, 2012 10:49 PM

Research should be a true indicator of India’s readership story: Lynn de Souza, RSCI Chairperson?blur=25

The Readership Studies Council of India (RSCI) has the task to provide a gold standard survey for the Indian print industry. Lynn de Souza, RSCI’s first Chairperson, is clear that research that comes from RSCI should not just be a currency, but also establish the true picture of print readership in India, which she believes is a vibrant and growing industry.

Noor Fathima Warsia Oct 3, 2011 8:17 AM

Reporter’s Diary: Back on the IRS trail again…?blur=25

Correspondent Nitin Pandey is all set to do yet another round of number crunching and data analysis as he delves into the results of the Indian Readership Survey for the second quarter of 2011…

Nitin Pandey Oct 1, 2011 8:50 AM

ABC & MRUC nominate team for IRS-NRS merged RSCI; Lynn de Souza is Chairperson?blur=25

The merger of the IRS and NRS led to the formation of Readership Studies Council of India (RSCI). The RSCI would have 10 members from both the Audit Bureau of Circulation (ABC) and the Media Research User’s Council (MRUC). The ABC and MRUC have nominated these members. Lynn de Souza, Chairman & CEO, Lintas Media Group, is expected to be first Chairperson of the RSCI.

Noor Fathima Warsia Sep 26, 2011 12:26 PM

IRS 2011 Q1: Marathi & Malayalam dailies see hike in readership?blur=25

While Hindi and English dailies continue to see growth in their readership numbers as per the IRS 2011 Q1 data, Marathi and Malayalam dailies have grown rapidly since IRS 2010 Q1.

Nitin Pandey Jun 18, 2011 9:32 AM

MRUC-MRSI expand SEC universe; unveil new parameter to gauge data?blur=25

The new classification would now entail 12 grades from the earlier eight and would be inclusive of urban and rural, and range from A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.

exchange4media Staff May 4, 2011 8:57 AM

E&Y and KPMG register with IRS?blur=25

A statement from MRUC informs that other consulting companies are also in active discussions to subscribe to IRS and other MRUC research products.

exchange4media Staff Apr 6, 2011 8:54 AM

Hormusji N Cama takes over as Vice Chairman of MRUC?blur=25

Media Research Users Council (MRUC) has announced the election of Hormusji N Cama as its new Vice Chairman. Cama replaces Bharat Kapadia.

Nitin Pandey Mar 9, 2011 7:45 AM

MRUC appoints Shaswati Saradar as Director General?blur=25

Media Research User’s Council (MRUC) has appointed Shaswati Saradar as Director General, who took charge on January 3, 2011.

Noor Fathima Warsia Jan 5, 2011 7:57 AM

MRUC’s CEO Joseph Eapen resigns?blur=25

Joseph Eapen, who had joined Media Research Users Council (MRUC) as CEO in April 2010, has resigned. MRUC accepted his resignation on December 23, 2010. An MRUC official has confirmed the development to exchange4media.

exchange4media Staff Dec 28, 2010 7:33 AM

MRUC's CEO Joseph Eapen resigns?blur=25

Joseph Eapen, who had joined Media Research Users Council (MRUC) as CEO in April 2010, has resigned. MRUC accepted his resignation on December 23, 2010. A MRUC official has confirmed the development to exchange4media.

exchange4media Staff Dec 27, 2010 5:33 PM

Guest Article: Is IRS a worthy print currency??blur=25

Vinay Chhajlani, CEO, NaiDunia, wonders how relevant and practical IRS can be made to attain true worthiness as a print currency. According to him, the IRS needs to mature as a currency to increase its worth, and not be relevant because it is the only currency, but because it is ‘the’ currency.

Vinay Chhajlani Dec 9, 2010 7:24 AM

Noorings: A deadline & an alternate plan for merged IRS-NRS data?blur=25

The Indian Readership Survey (IRS) deserves complete credit for giving the industry a currency in the absence of any other, and for bringing out data in time even after making it quarterly. However, readership measurement in India per se needs concerted attention, and hence, it is important for the industry to work with a deadline for the proposed IRS-NRS merger.

Noor Fathima Warsia Dec 6, 2010 7:51 AM

MRUC to extend outdoor survey with more markets; invites bid from research agencies?blur=25

Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.

exchange4media Staff Sep 21, 2010 8:38 AM

IRS Q2 2010: Radio Mirchi leads among FM stations?blur=25

The Indian Readership Survey (IRS) Q2 2010 results for the radio industry show Radio Mirchi as the leading FM radio station in India in terms of listenership. Radio Mirchi has registered a listenership of 41,799,000 in the latest quarter. This is a huge gap from the No. 2 FM player Big FM, which has garnered a listenership of 22,692,000.

Pallavi Goorha Kashyup Sep 10, 2010 7:58 AM