mruc
Does the industry need an alternate currency to the IRS??blur=25

Print players feel that the system needs to be rehauled rather than changing the measurement body. They believe that no currency is better than having an incorrect currency

Abid Hasan Feb 6, 2014 9:06 AM

INS decides to unsubscribe from IRS; plans to seek refund?blur=25

INS has issued an advisory to all its members to withdraw subscription from IRS & has also asked MRUC, RSCI & Nielsen India not to use the publications’ mastheads for the purpose of the survey. INS is also planning to take legal recourse

Abid Hasan Feb 5, 2014 7:51 AM

IRS 2013: RSCI calls for meeting on Feb 19 to discuss way forward?blur=25

All aspects of the study will be placed before the RSCI for helping the broader community of stakeholders convince themselves about the study's robustness and integrity

exchange4media Staff Feb 5, 2014 7:46 AM

New IRS 2013 data and Southern print players?blur=25

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian Feb 4, 2014 9:08 AM

Vanishing readers and the absurdity of IRS numbers?blur=25

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM

INS likely to meet MRUC today to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC today to discuss the IRS findings

exchange4media Staff Feb 3, 2014 9:04 AM

INS likely to meet MRUC on Feb 3 to discuss latest IRS data?blur=25

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC on Monday, February 3, to discuss the IRS findings

exchange4media Staff Feb 1, 2014 2:04 PM

Print players not in agreement with IRS numbers?blur=25

Following the release of the latest IRS data in Delhi, print players are expressing their discontent with the numbers, even as they are concerned that media planners will compare earlier numbers with the latest data

Abid Hasan Jan 30, 2014 10:08 AM

DNA contests IRS numbers?blur=25

DNA has stated that there's a mis-match between survey figures & its database. DNA has a robust subscription base that has opted for a paid subscription scheme, the paper maintains

Priyanka Mehra Jan 29, 2014 9:55 AM

Print industry still cautious about latest IRS numbers?blur=25

The latest IRS numbers have got mixed response from the print players, with most feeling that it's too early to comment

Abid Hasan Jan 29, 2014 9:46 AM

New IRS 2013: Dainik Jagran tops dailies list?blur=25

As per the new IRS data released today, Dainik Jagran tops the list of dailies in India, followed by Hindustan, Dainik Bhaskar & Malayala Manorama. TOI leads amongst English dailies, followed by Hindustan Times

exchange4media Staff Jan 29, 2014 7:46 AM

Print players await refreshed IRS survey; insist on error-free data?blur=25

With the latest round of IRS data expected in the last week of December 2013, the mood among print players is apprehension mixed with anticipation as the survey takes to technology in a big way

Abid Hasan Dec 11, 2013 9:09 AM

2-min video: Lynn de Souza on the new IRS methodology?blur=25

There is a big change in the way we actually capture data, the way we will store, analyse and disseminate it,” says Chairperson, RSCI and Vice Chairman, MRUC

Abid Hasan Mar 18, 2013 1:18 AM

Technology gets priority over physical research in new IRS survey?blur=25

The new study puts in place a number of security systems to ensure the highest standards of governance, says Paritosh Joshi, Chairman, IRS Tech Comm

Abid Hasan Mar 16, 2013 9:29 PM

IRS 2012 Q3: Hindi dailies improve performance?blur=25

Seven of the top 10 Hindi dailies have registered growth in AIR. Prabhat Khabar sees steepest rise, adding 140,000 readers in Q3

exchange4media Staff Jan 30, 2013 8:19 PM

IRS 2012 Q3: TOI, HT recover this quarter?blur=25

English dailies manage to cover lost ground in IRS 2012 Q3. Compared to Q2, seven of the top 10 English dailies have seen growth this quarter

exchange4media Staff Jan 30, 2013 8:18 PM

IRS 2012 Q3: Largely flat readership growth?blur=25

Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%

exchange4media Staff Jan 30, 2013 7:06 PM

IRS 2012 Q3: Largely flat readership growth across top publications?blur=25

Most top publications have shown sub 1% growth, with top 3 publications – Dainik Jagran, Dainik Bhaskar & Hindustan – all growing at 0.3%

exchange4media Staff Jan 29, 2013 6:25 PM

“Readership drop in Kerala does not reflect mkt reality”?blur=25

INS’ Kerala Regional Committee says that agents’ strike in March-April 2012 has led to incomplete IRS reporting in Kerala

exchange4media Staff Oct 8, 2012 8:19 PM

IRS 2012 Q2: Decline for most Hindi magazines?blur=25

There is not much cheer for Hindi magazines in the IRS 2012 Q2 data, with seven of them seeing decline in average issue readership in this quarter

exchange4media Staff Oct 3, 2012 7:36 PM