mruc
IRS 2014 released?blur=25

The full sample is 2.38 L at an 'All India' level

exchange4media Staff Mar 28, 2015 7:24 PM

IRS 2014: TOI leads English dailies; HT takes second spot?blur=25

Data suggests TOI has managed to add 3,36,000 lakh readers, while Hindustan Times registered a growth of 1,80,000 lakh readers in 2014

Abid Hasan Mar 28, 2015 9:15 AM

IRS 2014: Nine out of top ten publications gain readership?blur=25

Top 3 publications are Dainik Jagran, Hindustan and Dainik Bhaskar

Abid Hasan Mar 28, 2015 8:33 AM

Publishers await new IRS findings with fresh hope?blur=25

More engagement, transparency and information sharing are some of the expectations floating around with new findings likely to be revealed in near future

Abid Hasan Dec 2, 2014 8:08 AM

Can ABC replace the disputed IRS??blur=25

Publishers and advertisers have been using both the currencies to measure readership pattern for some time now. But has the recent IRS controversy prompted them to pick one over the other?

Abid Hasan Aug 28, 2014 8:06 AM

Forget IRS 2013, countdown begins for Q1, 2014?blur=25

The dust is yet to settle on the revalidation of IRS 2013, but the industry is warming up to IRS 2014 with MRUC reportedly ready with the Q1 data

Abid Hasan Aug 25, 2014 9:16 AM

Print players cold to IRS 2013 revalidation??blur=25

Citing anomalies that remain in the audited Survey and labelling it as irrelevant, members of the print industry insist the lifting of the abeyance makes no difference to their

Deepa Balasubramanian and Abid Hassan Aug 22, 2014 8:53 AM

Marketers welcome IRS 2013 data with a pinch of doubt?blur=25

The revalidation of the IRS 2013 data may help bring some advertisers back to the print medium, but the frequent controversies over its accuracy may have dented its credibility, say experts

Abhinn Shreshtha and Collin Furtado Aug 22, 2014 8:28 AM

Guest Column: IRS 2013 is dead: Long live the IRS?blur=25

If MRUC had agreed that the results were wrong, it would have raised questions on all its past and present figures which would have been suicidal but returning with 'All is well' verdict is most likely not acceptable to publishers & another legal opinion may be sought, says Sanjeev Kotnala, Head Catalyst, P1P2Solutions

Sanjeev Kotnala Aug 22, 2014 8:20 AM

IRS 2013 data revalidated. But will it end the controversy??blur=25

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 10:03 AM

IRS 2013 data revalidated. But will it end the controversy??blur=25

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 10:01 AM

IRS 2013 data revalidated. But will it end the controversy??blur=25

The big question remains: Will it lead to another newspaper industry flashpoint?

Priyanka Mehra Aug 21, 2014 9:14 AM

MRUC stands by IRS 2013 results; industry headed for another flashpoint?blur=25

Chairmen of MRUC, RSCI, ABC and President of INS have arrived at a unanimous decision to lift the voluntary abeyance placed on IRS 2013. The abeyance is lifted with effect from 20th August, 2014

exchange4media Staff Aug 21, 2014 8:12 AM

RSCI & MRUC assess IRS findings; report to remain in abeyance for six more weeks?blur=25

RSCI & MRUC approved the recommendation of the sub-committee that the revalidation and audit of field work by a third party should commence immediately and completed within four to six weeks.

exchange4media Staff Apr 2, 2014 8:14 AM

Divided views emerge among print players over the latest IRS?blur=25

While the IRS Q4 2013 findings have been flayed by the print media industry, with as many as 19 publications deciding to withdraw from IRS subscription, there are some players who do not wish to take any action

Abid Hasan Feb 21, 2014 8:15 AM

Indian Express joins the coup against IRS?blur=25

Indian Express has joined other publications that have unsubscribed their membership from the Indian Readership Survey and are seeking refund

Abid Hasan Feb 18, 2014 8:53 AM

DNA sends legal notice to MRUC & Nielsen India over IRS numbers?blur=25

The English daily was one of the first newspapers to raise questions over the anomalies in the IRS Q4 2013 data and had stated that "there's a clear mis-match between survey figures and our database"

Abid Hasan Feb 14, 2014 8:03 AM

Marketers uneasy as latest IRS upsets major publishers?blur=25

While marketers expect a solution to the controversy over the latest IRS findings, they also feel that uncertainty in numbers will take its toll in the long run

Abid Hasan Feb 10, 2014 8:03 AM

Radio operators still await revised IRS numbers?blur=25

The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today

Abhinna Shreshtha Feb 7, 2014 9:42 AM