Bhasin and Pawar will continue in their respective roles as Chairman and Vice Chairman of MRUC until the next AGM.

exchange4media Staff Sep 19, 2018 8:56 AM


Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Aug 18, 2018 8:55 AM


MRUC needs Rs 20 crore for the survey, and is said to have already received close to 50% of this amount.

Naziya Alvi Rahman Aug 17, 2018 9:00 AM


The MRUC has an ambitious plan of increasing its sample size to 3, 60,000, from 3,30,000, in the next survey, and is believed to be struggling with funds against non-payment by subscribers and objections from publishers on the questionnaire

Naziya Alvi Rahman Jul 9, 2018 8:59 AM


MRUC has received several informal complaints of ‘inappropriate use of data’, however, in two cases the matter has already gone to the committee for scrutiny.

Naziya Alvi Rahman Jan 31, 2018 9:00 AM


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Venkata Susmita Biswas Jan 19, 2018 8:57 AM


Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey

Nishant Saxena Jan 19, 2018 8:31 AM


MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu

exchange4media Staff Sep 14, 2017 7:34 AM


According to sources, a technical committee, along with Media Research Users Council (MRUC), has received proposals from at least five agencies with more expected in the coming weeks

Abhinn Shreshtha Jul 26, 2017 7:46 AM

Indian Readership Survey(IRS) data delayed to Q3 2017?blur=25

Enhancement of technology and security measures are the reasons cited by N Sathyamurthy Technical Committee, MRUC for the postponement

Priyanka Mehra Dec 7, 2016 10:41 AM

Publishers welcome RSCI move to increase sample size by 40%?blur=25

The Media Research User Council announced that the 2016 IRS data will be released by January next year, followed by regular quarterly updates. The survey has increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters

Abid Hasan Apr 12, 2016 7:58 AM

MRUC meets to take decisions on upcoming IRS?blur=25

MRUC held a meeting about IRS yesterday and is planning to come up with its new survey report for which the ground work has already begun.

Abid Hasan Feb 11, 2016 8:19 AM

CVL Srinivas named Chairman of RSCI?blur=25

Srinivas will take over from Horumsji Cama and his tenure will last for two years

exchange4media Staff Nov 25, 2015 4:23 PM

MRUC elects I Venkat, Director, Ushodaya Enterprises as Chairman?blur=25

Sanjay Tripathy, Senior Executive Vice President at HDFC Life is the new Vice Chairman and Radhesh Uchil takes over as CEO of MRUC

exchange4media Staff Oct 16, 2015 4:45 PM

Print industry needs to focus on investing a lot more on their products and research: CVL Srinivas?blur=25

On the ongoing wars between print players, CVL Srinivas, CEO of GroupM South Asia says, “There is a natural momentum building up in favour of digital. Therefore it’s all the more important for Print to focus on keeping the medium relevant, and not do anything that will further alienate the advertisers”

Priyanka Mehra Jun 17, 2015 9:48 AM

CVL Srinivas elected Chairman of MRUC?blur=25

This position was earlier held by Ravi Rao, who moved to Dubai as Chief Client Officer, Mindshare MENA

exchange4media Staff May 22, 2015 5:24 PM

More publishers speak up against IRS 2014 findings?blur=25

The Hindu, Dainik Jagran and Amar Ujala express discontent over new findings, calling it ‘stale wine in new bottle’

exchange4media Staff Apr 6, 2015 8:41 AM

IRS 2014: Publishers glad to have the currency back?blur=25

Although publishers expected more from IRS 2014, including improvement in methodology, they are happy to have fresh findings. Meanwhile, leading media houses are analysing the latest numbers and will respond with their feedback very soon

Abid Hasan Apr 1, 2015 9:27 AM

HT asserts leadership in Delhi NCR with the release of IRS 2014?blur=25

In an official statement, HT Media Group says “HT has reaffirmed its position as the No. 1 newspaper of Delhi NCR; HT further strengthened its position as the No. 2 in Mumbai, and Mint as the No. 2 among all business papers.” TOI leads English dailies in the country, according to latest IRS findings

Abid Hasan Mar 30, 2015 8:41 AM