Partners with QuickMetrix to enable smarter decisions for clients, enhancing the company's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics

exchange4media Staff May 8, 2018 10:37 AM


The Advertising Standards Council of India upheld complaints against 171 advertisements, out of a total of 247 advertisements that were evaluated by it

exchange4media Staff Apr 6, 2018 7:28 PM


The video titled ‘Invest for Progress' seeks to encourage women to be financially independent and illustrates how financial independence can be a stepping stone towards achieving their goals in life.

exchange4media Staff Mar 6, 2018 11:16 AM


Of the 116 upheld ads, the majority belonged to healthcare and education

exchange4media Staff Oct 17, 2017 8:30 AM


Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab

exchange4media Staff Sep 27, 2017 7:55 AM


Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

exchange4media Staff Aug 1, 2017 5:25 PM


Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were upheld

exchange4media Staff Jul 4, 2017 6:20 PM


Gears up to drill deeper into entertainment, lifestyle and brands

exchange4media Staff Jun 28, 2017 11:37 AM

ASCI upholds complaints against ads by Bharti Airtel, Frankfinn Aviation Services and more?blur=25

Majority of the 214 ads belong to Healthcare, Education and Food & Beverages categories

exchange4media Staff Jun 6, 2017 8:13 AM

Sony Pictures Networks bags Aon Best Employers India 2017 title?blur=25

Employee engagement at SPN, the only media and broadcast network feature among this year’s top 19 companies across industries, stacks up at 81%

exchange4media Staff May 12, 2017 1:02 PM

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice?blur=25

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

exchange4media Staff Apr 25, 2017 8:16 AM

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead?blur=25

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Ruhail Amin Jan 17, 2017 8:46 AM

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms?blur=25

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

exchange4media Staff Jan 10, 2017 9:03 AM

Simplilearn appoints Big Data Leader Ronald van Loon to its Advisory Board?blur=25

Analytics thought leader van Loon to contribute towards enhancing Simplilearn Big Data category

exchange4media Staff Jan 4, 2017 1:24 PM

Decomplex Marketing opens up to European & African markets?blur=25

Decomplex already has teams in Bangkok and Dubai and has executed projects in these locations

exchange4media Staff Dec 9, 2016 1:20 PM

Simplilearn appoints Mark Moran as CMO?blur=25

The company’s renewed focus on its enterprise training business and rapid customer growth had led to three more key appointments earlier this year in US and India.

exchange4media Staff Nov 15, 2016 6:30 PM

ASCI upheld complaints against 134 out of 183 advertisements in July 2016?blur=25

The ad governing council found several brands in healthcare, personal care and education categories to be misleading and exaggeratory in nature

exchange4media Staff Oct 20, 2016 8:48 AM

Patanjali ads yet again under ASCI scanner?blur=25

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

exchange4media Staff Sep 21, 2016 8:13 AM

ASCI pulls up Patanjali, Cinthol Deo Stick, Uber, Naaptol among others for deceptive ad claims?blur=25

Out of 98 advertisements against which complaints were upheld, 39 belonged to the Education category, 25 in the Healthcare & Personal Care category, followed by 11 in the Food & Beverages category, six in e-commerce category and 17 advertisements from other categories

exchange4media Staff Sep 20, 2016 8:35 AM