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The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff Apr 1, 2019 2:31 PM

Mithila Palkar?blur=25

Palkar is the brand face of Joy Face wash. The commercials for the same were released earlier this month. New set of commercials for the brand’s sunscreen range is all set to go on air in April

Tasmayee Laha Roy Mar 23, 2019 9:11 AM

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Prasad, MD and CEO, SBI Card, spoke about SBI Card's new brand identity, the logo revamp and more

Anjali Thakur Feb 25, 2019 8:46 AM

Balaji Vaidyanathan?blur=25

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

exchange4media Staff Feb 18, 2019 6:18 PM

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The most common reason for upholding complaints were unsubstantiated claims in the Education sector such as providing “100% placement”, “guaranteed immigration”, “No.1”

exchange4media Staff Dec 18, 2018 5:55 PM

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At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'

exchange4media Staff Nov 20, 2018 8:28 AM

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A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff Nov 17, 2018 10:42 AM

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We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.

Misbaah Mansuri Oct 25, 2018 8:46 AM

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Zydus Wellness will now own iconic brands such as Complan, Glucon-D and Nycil

exchange4media Staff Oct 24, 2018 4:14 PM

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Horlicks, the popular malted milk brand from UK pharmaceutical giant GlaxoSmithKline Plc, is up for sale. Speculations are rife that Nestle, Unilever, Coca Cola, Mondelez, KKR, Kelloggs and UK healthcare giant Reckitt Benckiser Plc are potential suitors.

Misbaah Mansuri Sep 4, 2018 8:59 AM

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The 272 employees of Hindustan Times Ltd were terminated in 2004 when the company transferred the ownership of its printing undertaking to Hindustan Time Media Limited

exchange4media Staff Aug 30, 2018 8:39 AM

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The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well executed

exchange4media Staff Aug 22, 2018 9:00 AM

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ASCI upheld complaints against 89 advertisements out of the total of 162 that were evaluated by it

exchange4media Staff Jul 26, 2018 6:05 PM

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The Tamil film actor turned 43 on Monday, we take a look at some of his brand endorsements

exchange4media Staff Jul 24, 2018 8:54 AM

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CCI was hearing complaints alleging that Google was resorting to anti-competitive practices with respect to its advertising platform AdWords.

exchange4media Staff Jul 16, 2018 8:57 AM

Brands of Desire?blur=25

The firm is focusing exclusively on building an in-house research & knowledge desk to publish industry guiding reports

exchange4media Staff Jul 11, 2018 4:24 PM

The Marathon of Life Campaign?blur=25

‘The Marathon Life’ campaign for Franklin Templeton Investments by Mirum India is headed to Cannes 2018

exchange4media Mumbai Bureau Jun 5, 2018 8:56 AM

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Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.

Nishant Saxena May 23, 2018 9:30 AM

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For the first time Disney India is using digital marketing as a tool to connect with its core TG

exchange4media Staff May 10, 2018 8:57 AM