One of the world’s top marketers, Lloyd Mathias will give new insight into the world of digital marketing at IDMA 2018

exchange4media Staff May 22, 2018 9:54 AM

Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the moment

exchange4media Staff Nov 3, 2017 5:33 PM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

With In-stream Video Ads, advertisers can align with premium videos from hundreds of the world’s top publishers

exchange4media Staff Oct 12, 2017 3:42 PM

The show, powered by Motorola, to go live on VOOT on September 20, 2017

exchange4media Staff Sep 20, 2017 12:08 PM

A look at how the smartphone brand engaged with cricket fans on twitter by sponsoring the Rising Pune Supergiant team

exchange4media Staff Jul 19, 2017 7:49 AM

Mathur will also continue to serve the role of Executive Director for Lenovo MBG India

exchange4media Staff Mar 3, 2017 7:51 AM

Motorola partnered with Amazon to launch its latest smartphone Moto G4 with the latter dedicating its gateway page to Motorola content for the first time

exchange4media Staff May 19, 2016 12:08 PM

Star World Premiere HD cashes in on Game of Thrones season 6 premiere by roping in sponsors like Amazon, Maruti Suzuki Baleno, Ola Micro and London Dairy

exchange4media Staff May 2, 2016 8:11 AM

The team demonstrated upcoming technologies like Lenovo’s smartcast concept, ‘Active Display’, ‘Moto Vice’, quick camera proposition and world’s fastest smartphone charging

Ritushree Patra Nov 19, 2015 7:52 AM

Motorola announced the launch of the all Moto G (3rd Gen) which will be available exclusively on Flipkart with multiple launch offers

Ankur Singh & Sarmistha Neogy Jul 29, 2015 8:16 AM

From online contests, to launching emotional videos, every brand made an attempt to dish out something unique

Sarmistha Neogy Jun 22, 2015 8:43 AM

iSpyPrice.com’s Suresh Sharma on how a revolutionary new sales channel is changing the game for mobile brands

Suresh Sharma Apr 25, 2015 8:56 AM

Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all

Ankur Singh Mar 11, 2015 8:13 AM

Flipkart crashed temporarily just minutes after Chinese company Xiaomi's flagship product, Mi 3 was launched exclusively on the site. Website had also crashed when Motorola Moto E went on sale

exchange4media Staff Jul 24, 2014 7:59 AM

A portfolio of 14 smartphones, Ranbir Kapoor as brand ambassador, local and national distribution tie-ups & presence in over 5000 outlets in over 120 towns will ensure wider reach, says Sudhin Mathur, Director, Smartphones, Lenovo

Rashi Bisaria Jun 15, 2014 9:51 AM

Mathias will be heading marketing for HP's Personal Computer and Printers businesses. With this, he returns to the corporate world, after founding his entrepreneurial venture, Green Bean Ventures, in 2012

exchange4media Staff May 13, 2014 8:21 AM

As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts

Saloni Surti Sep 24, 2013 8:09 AM

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 9:17 AM

As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice

Saloni Surti Sep 23, 2013 7:48 AM