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S Group Insights: Advertising on TV by Household Products in 2015 grew by 22 per cent over 2014?blur=25

Mosquito repellents grew by 29 per cent, toilet/floor cleaners by 24 per cent and scourers by 22 per cent. These as a whole contribute to 75 per cent of the ad volumes in this category on TV

exchange4media Staff Jan 5, 2016 8:42 AM

HUL acquires  ‘Indulekha’ brand for Rs. 330 crores?blur=25

The deal envisages the acquisition of the trademarks ‘Indulekha’ and ‘Vayodha’, intellectual property, design and knowhow, for a consideration of Rs. 330 crores

exchange4media Staff Dec 18, 2015 8:26 AM

There's a huge disruption being caused, redefining the role of older brands: CVL Srinivas?blur=25

Speaking on the launch of BrandZ Top 50 Most Valuable Indian Brands report, CVL Srinivas, CEO, GroupM South Asia, talks about digital disruption that is making established brands step into newer dimensions

exchange4media Staff Sep 11, 2015 8:48 AM

No permission to TV channels without security clearance, says government ?blur=25

The Ministry of Information and Broadcast (MIB) stated today that the security clearance is a prerequisite for the granting of permission to TV channels and that action is taken towards cancellation of permissions in certain cases where it is denied or withdrawn

exchange4media Staff Aug 12, 2015 4:48 PM

IMPACT's 50 Most Influential Women 2015 list to be unveiled today?blur=25

IMPACT unveils the fourth edition of 50 Most Influential Women in Media, Marketing and Advertising in Mumbai today

exchange4media Staff Mar 18, 2015 10:20 AM

IMPACT's 50 Most Influential Women 2015 list to be unveiled today?blur=25

IMPACT unveils the fourth edition of 50 Most Influential Women in Media, Marketing and Advertising in Mumbai today

exchange4media Staff Mar 18, 2015 8:37 AM

MIB issues licences to five new channels?blur=25

The number of permitted private satellite TV channels in India is 826

exchange4media Staff Jan 21, 2015 9:23 AM

RED FM is official radio partner of ISL teams Delhi Dynamos FC and NorthEast United FC?blur=25

Under the partnership both RED FM & teams will carry out contests to give football fans opportunity to experience ISL matches

exchange4media Staff Oct 30, 2014 1:36 PM

 FreeCharge and Delhi Dynamos partner for Indian Super League?blur=25

This association will be leveraged on the Digital platform and other channels through a series of social media contests and sweepstakes and lots of other engaging content. The contests will run for the complete season which ends in December

exchange4media Staff Oct 22, 2014 3:27 PM

Smart digital plan and micro data key to winning campaigns: Arvind Gupta?blur=25

Arvind Gupta, Convener and National Head, IT Cell, BJP held the audiences in thrall at the 4th edition exchange4media's CMO League powered by Dainik Bhaskar, with his delivery on 'Connecting with Today's Generation: What CMOs can learn from the BJP election campaign'

Rashi Bisaria Sep 8, 2014 8:00 AM

HDFC, Airtel, SBI, ICICI, Bajaj Auto lead BrandZ Top 50 Most Valuable Indian Brands?blur=25

7 of the Top 10 brands & 30% of the Top 50 brands come from the service sector. Study indicates that India's unrestricted 'right to play' for businesses has nurtured great diversity amongst brands in the ranking

exchange4media Staff Aug 20, 2014 8:56 AM

Is Indian Super League set to generate social media buzz like FIFA??blur=25

With players like Arsenal's Robert Pires, owners like Tendulkar, Ganguly & associations like Spain's Atletico Madrid, is Indian Super League ruling social media conversations? Does it have the potential to pique advertisers' interest? exchange4media finds out

Abhinn Shreshtha Jul 31, 2014 8:25 AM

Brands need to stay relevant by reinventing themselves: Sunita Bangard?blur=25

We live in a world of sameness, and brands not only have to keep up, but also stay relevant and open to the ever changing consumer, says the President - Marketing, Idea Cellular

Saloni Dutta Mar 25, 2014 9:35 AM

Brands are not leveraging all the opportunities that the new India offers: Rama Bijapurkar?blur=25

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

Rama Bijapurkar to speak at the unveiling of IMPACT Top 50 Most Influential Women today?blur=25

Highly regarded market strategy consultant and acclaimed business author, Bijapurkar will speak on 'Catching up with the consumer' exclusively at the third edition of IMPACT Top 50 Most Influential Women

exchange4media Staff Mar 19, 2014 9:50 AM

CNN-IBN partners with Infosys to 'Innovate for a Better Tomorrow'?blur=25

The exclusive nine-episode series will showcase innovations with significant business and social impact

Abid Hasan Mar 13, 2014 8:17 AM

Countdown for IMPACT Top 50 Most Influential Women begins?blur=25

The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors

exchange4media Staff Mar 12, 2014 9:52 AM

IMPACT Top 50 Most Influential Women Jury meet concludes?blur=25

The much awaited list for IMPACT Top 50 Most Influential Women for 2014 is all set to be unveiled on March 19, 2014 in Mumbai

exchange4media Staff Mar 3, 2014 9:32 AM