monica-nayyar-patnaik
Publishers welcome RSCI move to increase sample size by 40%?blur=25

The Media Research User Council announced that the 2016 IRS data will be released by January next year, followed by regular quarterly updates. The survey has increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters

Abid Hasan Apr 12, 2016 7:58 AM

Print players bullish on festive ad revenues; ecommerce, auto brands to drive growth?blur=25

The festive season has kickstarted with heavy brand advertising. All the sectors are targeting not only national, but regional newspapers too

Abid Hasan Oct 15, 2015 9:27 AM

Radio's coming-of-age: Sector preps for massive growth in 2015?blur=25

Aided by innovation, expansion & advertisers' renewed faith & Phase III rollout, 2015 is the year that radio industry is all set to flourish

Abhinn Shreshtha Jan 2, 2015 8:03 AM

Standalone FM operators ride the wave of expansion with Phase III auctions?blur=25

Smaller FM operators are as excited about Phase III as their larger counterparts and could prove to be no easy pushovers as the country prepares for the next phase of radio expansion

Abhinn Shreshtha Dec 4, 2014 7:51 AM

Print sector pins hopes on a slow yet affirmative Q3?blur=25

E-commerce has contributed to steady ad revenues for most print players

Abid Hasan Nov 28, 2014 8:36 AM

Radio looks to hit the right notes in 2013?blur=25

With full inventory and high advertising activity, radio can expect better increment in 2013, say industry experts

Saloni Surti Apr 19, 2013 7:36 PM