Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for t...

O&M creates TVC for Cadbury Dairy Milk featuring veteran Bollywood actress Waheeda Rehman

The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for

Mondelez International initiates global media review

Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEME...

Contract launches new Rakshabandhan campaign for Mondelez

The new communication for Cadbury Celebrations aims to celebrate the squabbles and bickering that are part of every sibling relationship

$30 billion worth marketing spends up for grabs globally: Action in India heats up

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencie...

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency...

We expect the Group in India to do about Rs 3500 crore of billing this year: Ashish Bhasin

Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network shares the Network’s focus India on sustaining its momentum and growing three times a...

Oreo launches a new TVC for the limited edition flavor 'Oreo Roast Almond Crème'

Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping

Mondelez Gum & Candy Brands moves from Contract to L&K Saatchi & Saatchi

Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy...

Cannes Lions 2016: Collaboration is the trend emerging out of the festival this year, says Piyush Pandey

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of differe...

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consume...

'Batman V Superman' movie rides big on brand endorsements

The latest Hollywood release-- Batman V Superman: Dawn of Justice’, has generated interest from brands’ across categories like automobiles, airlines a...

Carat appoints Sujata Dwibedy as EVP, Mondelez

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

Mondelez appoints Deepak Iyer as Managing Director

He would replace Chandramouli Venkatesan, who led the business as Managing Director for close to two years and was with the company for more than a de...

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ C...

Bonin Bough steps down as Chief Media & eComm Officer, Mondelez International

He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015

Airtel appoints Sunil Taldar as CEO & Director (DTH)

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable or...

Carat strengthens Mondelez team with two key appointments

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Decoding the Crazy and Almighty Customers

Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

How Business Intelligence helped in better marketing and effective ROIs for Mondelez India

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data...

Mondelez, PepsiCo, Coca-Cola, McDonald’s & Shan Foods pull on heartstrings with Eid-centric ads

Garnering attention for their emotion and social relevance, Ramadan and Eid-themed advertisements have gone viral

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