mondelez
"It's important for us to deliver a holistic experience back to the consumer"?blur=25

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri Apr 10, 2014 7:44 AM

"Focus doesn't mean a brand can remain isolated from the competitive environment"?blur=25

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff Jan 17, 2014 9:42 AM

Sanjay Khosla to speak at the CMO League today?blur=25

Khosla, Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth'

exchange4media Staff Jan 16, 2014 9:16 AM

Sanjay Khosla to speak at the CMO League in Gurgaon?blur=25

The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16

exchange4media Staff Jan 14, 2014 8:01 AM

Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 10:11 AM

Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 9:09 AM

Unilever’s Paul Polman to explore ways to navigate a VUCA world @ISA's Global CEO Conference?blur=25

Tata Sons' R Gopalakrishnan, Mondelez I'ntl's Manu Anand, Tata Motors' Ravi Kant & Vodafone India's Marten Pieters are some of the other distinguished speakers at the conference

exchange4media Staff Oct 10, 2013 8:38 AM

Brands creating customer pull with TVCs on YouTube?blur=25

According to experts, releasing TVCs on YouTube helps brands gain visibility that is quantifiable and creates a multiplier effect

Priyanka Nair May 16, 2013 9:06 PM

Anand Kripalu to reveal what makes Cadbury the most awarded advertiser?blur=25

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Abhinav Mohapatra Feb 4, 2013 12:40 AM