mondelez
Oreo launches a new TVC for the limited edition flavor 'Oreo Roast Almond Crème'?blur=25

Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping

exchange4media Staff Nov 14, 2015 8:42 AM

We expect the Group in India to do about Rs 3500 crore of billing this year: Ashish Bhasin?blur=25

Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network shares the Network’s focus India on sustaining its momentum and growing three times as much as the market

Priyanka Mehra Oct 14, 2015 9:15 AM

Carat bags APAC media mandate for Mondelez International; India account pegged at Rs 500 crore?blur=25

Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency for EEMEA and Latin America by Mondelez International. The new order of media duties will be effective from Jan 1st 2016

Priyanka Mehra Oct 12, 2015 8:13 AM

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan?blur=25

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"

exchange4media Staff Sep 10, 2015 7:54 AM

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns?blur=25

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Sarmistha Neogy Aug 28, 2015 9:19 AM

$30 billion worth marketing spends up for grabs globally: Action in India heats up?blur=25

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff Aug 12, 2015 9:14 AM

Contract launches new Rakshabandhan campaign for Mondelez?blur=25

The new communication for Cadbury Celebrations aims to celebrate the squabbles and bickering that are part of every sibling relationship

exchange4media Staff Aug 5, 2015 8:49 AM

Mondelez, PepsiCo, Coca-Cola, McDonald’s & Shan Foods pull on heartstrings with Eid-centric ads ?blur=25

Garnering attention for their emotion and social relevance, Ramadan and Eid-themed advertisements have gone viral

Sarmistha Neogy Jul 16, 2015 8:24 AM

Cadbury sweetens Eid celebrations with new ad by Contract?blur=25

Conceptualised by Contract for Mondelez, the ad film plays with the traditional saying of ‘Pehle Aap (You First)’ against the temptation of chocolates

exchange4media Staff Jul 7, 2015 8:13 AM

Mondelez International initiates global media review?blur=25

Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, and is open to only Mondelez International's core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 crore

Priyanka Mehra Jun 4, 2015 7:42 AM

O&M creates TVC for Cadbury Dairy Milk featuring veteran Bollywood actress Waheeda Rehman?blur=25

The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of chocolate that everyone craves for

exchange4media Staff May 30, 2015 9:17 AM

Video: Innovation is not one person’s job, but that of the entire organisation: Anuradha Aggarwal?blur=25

Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool

Collin Furtado Feb 12, 2015 8:51 AM

Differentiate or die: Anuradha Aggarwal?blur=25

At the 10th Pitch CMO Summit 2015, Anuradha Aggarwal, Director - Biscuits Category, Mondelez International, talks about the importance of product innovation in business

Henna Achhpal Feb 6, 2015 8:20 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk?blur=25

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

BJP IT Cell head Arvind Gupta to speak at exchange4media's CMO League?blur=25

Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world

exchange4media Staff Aug 20, 2014 8:21 AM

Mondelez promotes Manu Anand as President, Regional Category Team, Chocolate?blur=25

Anand who is MD and India head of Mondelez International has been promoted into the global management team. Chandramouli Venkatesan will be the new MD of Mondelez India

exchange4media Staff Aug 1, 2014 9:12 AM

Cannes Lions Special: When I think of Cannes, it's all about being inspired: Bonin Bough?blur=25

The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication

Priyanka Mehra Jun 18, 2014 12:05 PM

Cannes Lions Special: When I think of Cannes, it's all about being inspired: Bonin Bough?blur=25

The VP - Global Media & Consumer Engagement, Mondelez International talks about his impressions of Cannes this year, reasons for less client representation & under-appreciation for communication

Priyanka Mehra Jun 18, 2014 10:05 AM

Cadbury India is now Mondelez India Foods?blur=25

The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally and there will be no impact on product names or brands

exchange4media Staff Apr 22, 2014 9:28 AM

Cadbury unveils new TVC to announce launch of 5Star Chomp?blur=25

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

exchange4media Staff Apr 10, 2014 10:12 AM