Carat from the Dentsu Aegis Network has bagged media duties for Asia Pacific, Europe and North America, and SMG has been appointed as the media agency for EEMEA and Latin America by Mondelez International. The new order of media duties will be effective from Jan 1st 2016
At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"
Mondelez International confirmed the news to exchange4media.The review covers five regions namely North America, Latin America, Europe, APAC, and EEMEA, and is open to only Mondelez International's core global agencies, Aegis Media and Starcom MediaVest. Madison Media is the current media agency for the brand in India; the account size is pegged at Rs 500 crore
Arvind Gupta, Head - IT Cell, BJP, will talk on 'Connecting with Today's Generation: What the CMOs Can Learn from the BJP Election Campaign.' CMO League is tailored exclusively for CMOs with sessions by the most respected marketing thinkers of our time from across the world