mondelez
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While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

exchange4media Staff Aug 8, 2017 7:49 AM

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Spoilt for choice, gaining the customer's loyalty and predicting their next need is the marketer’s challenge, say experts

exchange4media Staff Jul 31, 2017 8:33 AM

Pitch Top 50 Brands: Jury's decision is out?blur=25

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

exchange4media Staff Jun 28, 2017 7:31 AM

Brands tug at heartstrings with Eid-ul-Fitr campaigns?blur=25

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

exchange4media Staff Jun 24, 2017 9:07 AM

Carat strengthens Mondelez team with two key appointments?blur=25

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

exchange4media Staff Apr 5, 2017 8:24 AM

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts?blur=25

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

Mondelez India launches new TVC for Cadbury Choclairs Gold?blur=25

The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold

exchange4media Staff Feb 25, 2017 8:16 AM

Airtel appoints Sunil Taldar as CEO & Director (DTH)?blur=25

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

exchange4media Staff Dec 6, 2016 2:39 PM

Mondelez India Launches a Marketing Campaign for Cadbury Fuse?blur=25

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

exchange4media Staff Dec 3, 2016 8:12 AM

Bonin Bough steps down as Chief Media & eComm Officer, Mondelez International?blur=25

He joined Mondelez as VP of global media and consumer engagement and took on the Chief Media and eCommerce role in early 2015

exchange4media Staff Aug 18, 2016 11:13 AM

Cadbury Dairy Milk launches new limited edition flavors on Friendship Day?blur=25

The launch of the limited edition Cadbury Dairy Milk is supported by a 360-degree communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth

exchange4media Staff Aug 6, 2016 8:22 AM

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India?blur=25

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India

exchange4media Staff Aug 3, 2016 8:09 AM

Mondelez appoints Deepak Iyer as Managing Director?blur=25

He would replace Chandramouli Venkatesan, who led the business as Managing Director for close to two years and was with the company for more than a decade, said a statement

exchange4media Staff Aug 2, 2016 8:04 AM

Cannes Lions 2016: Collaboration is the trend emerging  out of the festival this year, says Piyush Pandey?blur=25

Ad guru Piyush Pandey sees the inter-dependence of technology and ideas growing in the world of advertising, as well as the coming together of different entities, companies and even networks to do good work

Srabana Lahiri Jun 28, 2016 7:50 AM

Posterscope India launches extensive OOH campaign for “Cadbury Bournvita Biscuits?blur=25

With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B

exchange4media Staff Jun 20, 2016 2:55 PM

Carat appoints Sujata Dwibedy as EVP, Mondelez?blur=25

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

exchange4media Staff May 17, 2016 3:13 PM

"Bournvita does not need a brand ambassador, it is an ambassador in itself,"  Chandramouli Venkatesan?blur=25

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal Apr 20, 2016 8:03 AM

Mondelez Gum & Candy Brands moves from Contract to L&K Saatchi & Saatchi?blur=25

Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India

Priyanka Mehra Apr 19, 2016 8:53 AM

It is a mistaken notion that process is a barrier to creative: Chandramouli Venkatesan Mondelez @Goafest 2016?blur=25

Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a discussion that focused on the client-agency equation

Sarmistha Neogy Apr 8, 2016 7:59 AM

'Batman V Superman' movie rides big on brand endorsements?blur=25

The latest Hollywood release-- Batman V Superman: Dawn of Justice’, has generated interest from brands’ across categories like automobiles, airlines and FMCG products both in India and abroad to latch on to its popularity

Madhuwanti Saha Mar 28, 2016 7:55 AM