While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools

Saloni Surti Apr 18, 2013 7:45 PM

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions

Girish Nair Mar 15, 2013 7:45 PM

Location-based services, voice-based interactions & interactive applications will pave the way for mobile marketing, say industry experts

Priyanka Nair Oct 15, 2012 7:02 PM

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

Jonathan Bill, SVP - Innovation & Business, Vodafone believes that digital media needs to evolve into a viable business

Noor Fathima Warsia Sep 25, 2012 1:10 AM

Organised by MMA, in association with exchange4media, the Forum will feature key players in the mobile marketing ecosystem

exchange4media Staff Sep 21, 2012 8:11 PM

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 20, 2012 7:40 PM

Mobile Marketing Association announces finalists for first Smarties India Awards across 15 categories. Awards sponsored by IMImobile

exchange4media Staff Sep 19, 2012 6:26 PM

Speakers include Mindshare’s Ashutosh Srivastava, Vodafone’s Jonathan Bill, TMS’ Jonathan Ellis, Nielsen’s Piyush Mathur amongst others

exchange4media Staff Sep 10, 2012 7:19 PM

Digital natives are changing customer experience and altering marketing techniques, says Rohit Dadwal of MMA

Rohit Dadwal Jul 25, 2012 7:18 PM

Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities

exchange4media Staff Feb 14, 2012 4:56 AM

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...

Shubhangi Mehta Sep 16, 2011 11:52 AM

Maruti’s Cricket Maharathi campaign on mobile for Maruti Suzuki Corporate and SX4 helped create great brand salience for the auto major. The campaign, woven around IPL and ICC Cricket World Cup, built association for Maruti with cricket ratings on mobile in a non-intrusive and interactive manner. A look at how this campaign achieved such phenomenal success.

Shubhi Tandon Aug 16, 2011 8:36 AM

With consumers taking control of when, where and how they want to consume media, the mobile phone has immense potential to bring to life the power of digital marketing. Kanika Mathur, President, Digitas India, writes why marketers should look at mobile marketing with a different lens...

Kanika Mathur Jul 25, 2011 8:37 AM

Kingfisher and ZipDial launched an engagement activity involves a game that can be played by anyone who can make a call... <div>&nbsp;</div>

exchange4media Staff May 19, 2011 8:57 AM

An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by mobile advertising, which is very effective in reinforcing offline advertising at the point of sale.

exchange4media Staff May 5, 2011 10:10 AM

MPG, the flagship brand of Havas Media, has ventured into the mobile marketing space with Mobext and has chosen India as one of the first markets where it is rolled out. It is slated to be launched in China, Indonesia and the Philippines later this year.

exchange4media Staff May 4, 2011 6:40 PM

For the third year running, Tribal DDB has enabled the Mobile Roadie Hunt with Idea Cellular, an interactive mobile platform that aims to bring the spirit of the TV show with the interactivity of the web.

exchange4media Staff Mar 11, 2011 8:36 AM

Affle and Maruti have collaborated to create a new user activation campaign on mobile, using technology developed by Affle. Consumers can rate cricketers based on their match performances to win prizes in a campaign by Maruti.

exchange4media Staff Mar 4, 2011 7:28 AM