mobile-marketing
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
Gunjan Verma Sep 10, 2013 9:53 AM
To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts
Gunjan Verma Sep 10, 2013 8:30 AM
Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts
Gunjan Verma Sep 9, 2013 8:46 AM
This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market
exchange4media Staff Sep 9, 2013 8:03 AM
At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts
Ankur Gaurav Sep 7, 2013 9:43 AM
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Rashi Bisaria Sep 6, 2013 10:27 AM
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Rashi Bisaria Sep 6, 2013 10:26 AM
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Abid Hasan Sep 6, 2013 10:09 AM
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Abid Hasan Sep 6, 2013 8:31 AM
The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies
Ankur Gaurav Sep 5, 2013 8:59 AM
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
Saloni Surti Sep 4, 2013 7:46 AM
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
Saloni Surti Sep 3, 2013 8:39 AM
The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at
Saloni Surti Sep 2, 2013 8:07 AM
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
Saloni Surti Aug 30, 2013 8:01 AM
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
Shobhana Nair Aug 28, 2013 8:49 AM
MEC India, PHD India, Maxus India & Mindshare India were among the winners from India at the inaugural SMARTIES APAC 2013 awards held in Singapore
exchange4media Staff Aug 24, 2013 9:52 AM
In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG
Saloni Surti Aug 19, 2013 8:16 AM
As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect
Vikram Raichura Aug 2, 2013 1:35 PM
The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion
Saloni Surti Jul 31, 2013 8:41 AM
While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy
Saloni Surti Jul 11, 2013 8:34 AM
