mobile-marketing
Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

"Mobile media can turn consumers into brand ambassadors"?blur=25

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

MMA partners with GroupM through Madhouse?blur=25

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Mobile can reach all media dark areas of the country: Arun Sharma?blur=25

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:27 AM

Mobile can reach all media dark areas of the country: Arun Sharma?blur=25

Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country

Rashi Bisaria Sep 6, 2013 10:26 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 10:09 AM

Mobile advertising draws heavily from display techniques: Experts?blur=25

Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions

Abid Hasan Sep 6, 2013 8:31 AM

MMA India Forum: Deconstructing mobile marketing?blur=25

The first day of the Forum saw industry experts discuss and debate ways of ensuring long-term sustainable mobile marketing and advertising strategies

Ankur Gaurav Sep 5, 2013 8:59 AM

The new face of mobile marketing on chat messengers?blur=25

Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions

Saloni Surti Sep 4, 2013 7:46 AM

Mobile needs domestic solutions: Yateesh Srivastava?blur=25

The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth

Saloni Surti Sep 3, 2013 8:39 AM

Mobile ensures voluntary engagement: Chandramouli Venkatesan?blur=25

The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at

Saloni Surti Sep 2, 2013 8:07 AM

Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi?blur=25

At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL

Saloni Surti Aug 30, 2013 8:01 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi?blur=25

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

India leads SMARTIES APAC 2013 award winners' list?blur=25

MEC India, PHD India, Maxus India & Mindshare India were among the winners from India at the inaugural SMARTIES APAC 2013 awards held in Singapore

exchange4media Staff Aug 24, 2013 9:52 AM

Players bullish on mobile as the new screen for sports events?blur=25

In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG

Saloni Surti Aug 19, 2013 8:16 AM

Guest Column: Unleashing the full potential of mobile marketing?blur=25

As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect

Vikram Raichura Aug 2, 2013 1:35 PM

Mobile marketing is about engagement, not advertising: Girish Nair?blur=25

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion

Saloni Surti Jul 31, 2013 8:41 AM

Marketers, do not commit these mobile blunders!?blur=25

While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy

Saloni Surti Jul 11, 2013 8:34 AM