Guest Column: Capitalising on mobile marketing - The key things to keep in mind?blur=25

With mobile technology on the rise, brands cannot ignore the real-time connect, context-based advertising and interactions that can be generated from mobile marketing, says Windchimes

Windchimes Communications Sep 6, 2014 11:27 AM

Mindshare makes a clean sweep at the Smarties APAC Awards second year running?blur=25

Mindshare APAC took home top honours – winning 12 awards across the various categories, along with the Agency Network of the Year Award. In addition, Mindshare Indonesia was awarded Agency of the Year in Mobile with several wins across the categories

exchange4media Staff Sep 6, 2014 11:01 AM

MMA elects Mindshare's Ashutosh Srivastava as Chairman?blur=25

Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, VP, Digital, McDonald's was named Vice-Chairman of the Board. MMA added 7 members to its APAC Board

exchange4media Staff Jun 25, 2014 3:55 PM

Mobile set for extraordinary growth despite ROI challenge, say experts?blur=25

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati May 13, 2014 8:03 AM

Olx bets big on mobile; witnesses 70% traffic from the medium?blur=25 claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas

Sonam Gulati May 5, 2014 9:45 AM

Brandtone working on cognition-based tools for mobile campaigns?blur=25

The Irish mobile marketing company is funding research into measurement tools that will use cognitive science principles to measure campaign efficacy, audience interest, among other things

Abhinna Shreshtha Mar 21, 2014 8:12 AM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM

India is at par with other countries in quality & delivery in the digital space: Martin Shaw?blur=25

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing

Abhinna Shreshtha Mar 19, 2014 9:31 AM

LinkedIn launches sponsored InMail on mobile?blur=25

The new feature will let marketers target specific recipients on the network on mobile as well. The professional network claims to have more than 50% page views via mobile

Sonam Gulati Mar 11, 2014 9:24 AM

Brand building will go mobile: Kirthiga Reddy?blur=25

Kirthiga Reddy, Head of Facebook India, makes key predictions on the future of social and digital media at the Pitch Madison Media Advertising Outlook 2014, held in Mumbai on Feb 19

Abhinna Shreshtha Feb 21, 2014 8:38 AM

Happy Birthday Facebook, now let's talk business?blur=25

As Facebook turns 10, it shows a recent surge in earnings, and is all set to don a strategic new avatar. From photos to videos to content, Facebook is ramping up its efforts across all avenues

Abhinna Shreshtha Feb 6, 2014 8:43 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

Bacardi takes 'Untameable' tag to digital media in aggressive push?blur=25

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

"The mobile medium is a 'Brahmastra' for a marketer"?blur=25

The future of the medium lies in not just how we use the algorithm & automation, but how creatively we use the medium to capture the consumer's heart, says Mandeep Singh, MD, Brandtone

Mandeep Singh Jan 10, 2014 9:52 AM

"It's important that we don't label every non-urban geography as Tier II, III or IV"?blur=25

These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save

Abhinna Shreshtha Jan 2, 2014 8:25 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM


The Indian mobile & internet market once again showed exponential growth in 2013

Abhinna Shreshtha Dec 16, 2013 9:31 AM

Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Mobile is not an extension of digital, say experts?blur=25

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha Dec 10, 2013 8:38 AM

Grow with the growing mobile advtg economy. Here's how...?blur=25

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti Oct 4, 2013 8:11 AM